✅  Experience running brand accounts on LinkedIn, Twitter/X, Instagram (bonus: YouTube, Reddit, WhatsApp/Slack communities).
✅  Proven track record in getting engagement with organic posts.
✅  Knowledge of tools and designing applications like Canva, AI video builders, Ad Manager, Creator
Studio,Buffer, Notion, Figma, ChatGPT, etc.
✅  Stellar writing + storytelling chops—especially for founder-facing and professional audiences.
✅  Collaborate with clients to develop social media campaigns
✅ Analytics-savvy: You make decisions based on data, not vibes. Analyze data from Google Analytics, FB insights,etc.
✅  Good understanding of how to use Facebook Ad metrics effectively and how to optimize
campaigns based on those metrics
✅  Work alongside the team to create a plan for social media strategies monthly and proactively
update their social media profile.
✅  Develop a social media strategy and set goals to increase brand awareness and increase
engagement
✅ Strong grasp of cross-border markets and what it takes for companies to scale globally.
✅  Aid in the daily aspects of designing, and promoting the social media campaigns.