Redesigning The Website From Scratch And Promoting The Brand Through Different Online Platforms
Case Study of Everbloom
- BUSINESS BRIEF
Everbloom is a brand living up to its name by providing products that enable our customers to feel refreshed and bloom like a flower all year round. Everbloom strives to maintain a balance between traditional Indian heritage and modernity, which involves preserving both Indian textiles and the artisans and craftsmen who create them, as well as incorporating modern textiles that utilize advanced technologies.
Everbloom's merchandise is a combination of beauty, comfort, sophistication, and distinctiveness. The fabrics are designed to allow for freedom of movement. With our in-house bespoke traditional wear, inspired by modern fashion, there is something for every woman. Our creations are timeless and enduring, remaining fashionable and gracing wardrobes for years and seasons to come.
With our unwavering attention to detail shared by the client and understanding better what the client required, we were able to resolve the problems of the client successfully. Our efforts and expertise with redesigning along with daily updates on social media helped the website gain better insights into the customer.
Redesigning the complete page
Daily updates on Social Media
Improving the SEO of the website
The Results: Since We Started
We were able to understand the requirements of the client easily. Our team did thorough research to resolve the issues Everbloom was facing with their website and create an online presence to boost their business. After having an understanding of what exactly the brand needed to make a great online presence, we started executing the procedure step by step. To conquer the difficulties of the website, we redesigned each and every page maintaining the best user experience and allowing users to easily navigate and access the website.
Once we were done with the designing of the website, our next focus was to market the brand on social media platforms. Our Social Media team did daily postings about their products along with different updates about the website or the brand, if any through stories. We also targeted the audience helping the brand reach their potential customers. This helped in increasing the number of users on the website and social media pages as well.
Finally, we did the SEO of the website. SEO is how better your website ranks on search engines. This is dependent on keyword research, and other comprehensive factors of SEO that help in improving the ranks of the website. This helps your website to be on the first page of search engines bringing many online users to your website. We were successfully able to execute the redesigning and social media plan along with the SEO services for the website making the brand gain better insights online.
Making Alterations To The Website With A Plan To Master Online Presence
The online presence of your business is important to gain popularity and target the right audience from around the world. But there are certain factors that sum up to making the right online presence and one of the most important ones is your website. Your website should be able to provide a user-friendly interface in terms of speed and how well the contents look on your website. Everbloom’s website was not good in terms of design and there were some other issues as well. Along with this, the brand was not advertised properly through social media platforms leading to fewer visitors to the website. Finally, the SEO of the website was not done properly affecting the search engine ranking.
Problem Statement -
Making The Website More User Friendly and Designing Strategies To Market The Business Online
Here is the difference in the website performance
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