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Mastering Shopify SEO: Strategies, and Mistakes to Avoid


Mastering Shopify SEO - Strategies, and Mistakes to Avoid

Ecommerce search engine optimization is the technique of increasing the presence and ranking of an Olin store on search engine result pages. It consists of multiple strategies that are made to boost the SEO of e-commerce websites.


SEO involves everything from creating the content to its marketing, link building, and everything. Online SEO is the tip to generate more traffic, attract a wider audience, and boost sales.


When you think about search engine optimization, there are certain things you have to remember that: it is essential for high revenue, sales, and ranking. Apart from that, a highly valued SEO provides your e-commerce business a competitive edge, boosts brand reputation, and reduces marketing spending.


Therefore, SEO is important for all types of businesses. Shopify is an online platform that is built to boost website SEO and its ranking. Creating a store on Shopify is an easy task, and you will get a lot of features and extra benefits on your store.


Therefore, if you are dealing in B2B business and want to boost your business SEO, you can take advantage of B2B SEO services. Agencies like MakkPress Technologies are profound in providing SEO services to B2B businesses.


Also, if you are looking for ways to improve your Shopify store SEO, we have got you covered. Here, in this blog, we will explore the ways to enhance Shopify website ranking with top SEO techniques and what things you have to avoid to enhance SEO.


Things To Avoid For Good SEO

These are the things you must avoid or eliminate to improve your store's search engine ranking.


Copied Content:

In SEO, adding copied content to your website is a big dropback. Search engines rank a website that has genuine, unique, and interactive content. Many times, Shopify creates duplicate content in multiple ways, such as:

  • Create copied product pages

  • Copied collection pages via pagination

Duplicate content of a website creates issues at the time of indexing and crawling. Additionally, it creates issues in the internal linking structure. That's why you do not prefer adding duplicate content to your website.


Slow Website Loading Speed:

The speed of a website determines whether people will stay on it or not. A slow site speed hampers website ranking, credibility, and trust. To improve page load time, there are multiple things you can do, such as fixing Core Web Vitals. By improving the core web vitals, you can boost your website speed.


Bad Feedback On Google:

All the e-commerce stores have both feedback, positive and negative. Review your website product to determine its sales. The product reviews increase the brand's social proof and contribute to localized search ranking. By selling excellent products with top customer service, you can build a good reputation via reviews on search engines.


Unoptimized Visuals:

Websites with unoptimized images load slowly. When your website visuals are not well compressed and optimized, they will reduce the loading speed of your Shopify store. Additionally, broken and missing alternative texts impact loading speed. You have to solve all the alt tags-related issues, check incorrect file paths, and more to find the problem and instantly fix it.


Outdated Content:

Technology and news change in minutes; thus, if your website has old content, it will impact your store's SEO. You must regularly optimize and modify your website's content to match the flow. If search engines like Google find your content irrelevant and outdated, it will impact your site's ranking and will get filtered out.


Thus, these are the things you have to take care of while optimizing your store for the search engine. Now, we will move further toward the strategies of SEO for the Shopify store.


Shopify Store SEO Strategies

Here are the strategies for search engine optimization to improve your Shopify website ranking.