Redesigning the Website To Generate High Revenue And Boost The Designink Online Store Performance
Case Study of Designink
- BUSINESS BRIEF
Designink is a design agency based in India that focuses on interior design. Rajeshwari Rao, a TVB School of Habitat Studies alumna, has been ruling the residential interior design market for over 20 years, carefully planning and executing everything from high-end properties like villas and farmhouses to apartments.
They have earned a reputation for bringing creativity and beauty into their designs, as well as maintaining the necessary ability to carry out them successfully. Design Ink began in 2003 as a tiny firm operating from a small combined shop in New Delhi. Starting with little projects, the firm gained attention and progressed to bigger significant projects with well-known customers.
Website Redesigning From Scratch
So after successfully working on the website, we finally completed the task for the client. We got satisfied and happy feedback from the customer, and here are the results of our work.
Successful website redesign from scratch on Wix
Better UI/ UX For New Website
Improved brand presence
Improved organic traffic
Results since we started:
We set up the blog listing and blog pages which will contribute to the SEO of the site, and also we placed a strategic CTA button on the website for lead generation. We created the contact page where user can easily get in contact with their website for any query and purchase.
We created a beautiful slideshow that automatically scrolls through slides on their homepage. We make sure that the website is adapted to all screen sizes and devices. Website images and a copy will resize and reflow to the user's screen size and automatically reformat depending on the device used.
Our designer and developer used their discretion to create cool hover-over effects on the client's website that enhance the user experience. These powerful effects create a fun user experience, increasing the time visitors spend on your site. We matched the style of the 404 error page so that it has some creativity and fits the overall look of the new custom website.
We set up the domain for their online store, then we created a new sitemap as per the website and integrated it into the Google search console. We built the setting in the site so the client can update the images and text on the Homepage by going into the code.
Thus, the client will be able to update the Menu, blog, and page content via the CMS backend without going into any code as well. This will also depend on platform limitations. We integrated the Google Search Console and made sure that the website loads faster and will also remain secure and protected.
We configure the SSL on the website to make sure the website is running on HTTPS (Secured file transfer protocol) to make sure it works on all the browsers and securely processes the information. At last, we work out all the bugs before their site goes live and ensure that the client is completely satisfied.
Created An Online Store On Wix to Boost Designink Visibility And Customer Engagement
Designink is the best interior designing company that has been running for years and providing its services. They have established their physical store and are getting sufficient sales, but to match the digital demand, they wanted to create a new store on an online platform like Wix.
Thus, they reached out to us to create their online store from scratch, and we accepted their request.
Wanted To Expand Business Reach For High Sales And Conversion Rate
Here is the difference in the website performance
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70% retention over 8 years
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