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Upgrading SEO approach to identify keywords that have higher search engine rankings

Case Study of Fusion Balloons


Fusion Balloons, also known as Fusion Concepts Events & Sales PVT. LTD. is a one-stop shop offering a broad range of party supplies for all party lovers. Their excitement began with Fusion, the first and largest party retailer in India, which was established in 2003 and has since altered public perceptions about balloons.

With the goal of giving every one of their clients the most incredible party experience, they operate retail locations in Yousaf Sarai, Delhi, and Club Andheri West, Mumbai. All of their locations can be reached with only a mouse click or phone call.

  • Keyword Research

  • SEO


Girl With Balloons

Happy Birthday Balloons
Boo Balloons

We were able to focus on 15–20 keywords to improve SEO after conducting an extensive analysis of the most pertinent terms for the website. In addition, we provided the customer with monthly SEO data that demonstrated the project's performance. These are the things our work improved on the Fusion Balloons website.

  • Greater ROI

  • An increase in organic traffic

  • Higher Positioning for Keywords

  • Increase in Sales

Results Since We Started

The Result

After gaining a clear understanding of the project's objectives, our team of SEO specialists got to work, carefully researching keywords that would support the client's website's positioning across various search engines, thereby facilitating customers' access to it when making similar product purchases.

To determine the kinds of terms individuals are searching for, we conducted keyword research. Examining the website's architecture in relation to the search terms we used. Aside from this, we optimized the meta tags and content on the website for strategic keywords as part of our on-page SEO work.

Prior to beginning the assignment, we sent the customer a list of 15 to 20 keywords that they could accept and outlined how we would raise their search engine position. We also sent the customer the report on the Ecommerce SEO audit.

We quickly saw the intended outcomes after carrying out the actions required for the website's success. To guarantee that search engines properly crawl their website, we also handled the technical SEO. Utilizing content marketing and local SEO to increase organic website traffic.

In an effort to increase the website's authority, we also focused on link-building. Their position in search engines rises as a result of this. Additionally, we used our premium tools to regularly evaluate the website's SEO, and we sent the customer monthly reports on the results.

Solution Offered
Conducting Research on Keywords to Improve Your Website's Search Engine Ranking

Solution Image

In order to become well-known in the marketplace, a firm today needs to have a digital presence. Having a web presence makes it possible for individuals to learn that you are a business offering these services at a reasonable cost. However, there are a few things you should think about while attempting to establish your presence online.

You must ensure that your website is appropriately optimized for search engines and that each SEO tactic is applied in a methodical manner to elevate your website to the top. Enhancing the Google rank may be achieved by investigating and optimizing the most popular keywords.

The online store name Fusion Balloons was lacking in terms of high search engine ranking. They were not getting sufficient outreach for sales.

Problem Statement
Unlocking Google Ranking Strategies By Increasing Search Keywords

Problem Statement

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Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.

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We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.

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Aagam Jain

We have had the pleasure of working with MakkPress Technologies for our website. They are able to provide us with timely solutions to all our problems and their team is very friendly and cooperative. We will highly recommend MakkPress Technologies for your digital marketing needs.

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We onboarded MakkPress for our Shopify website speed optimization & website development services. The representative from MakkPress always responded to our requests on time. will recommend Makkpress for anything related to shopify stores!

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Hardik Akbari

Makkpress helped me in Ecommerce speed optimization for my website. The job was done to a great standard, very happy with the work done by the MakkPress team. Makkpress team went above and beyond to help me with my website

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We onboarded them for shopify SEO services and Shopify Design Development service. Overall a very good experience. They have a very professional team. Everything is on track be it process, client communication, delivery or reporting

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We had a great experience with MakkPress. They have been very efficient in understanding our requirements and delivering the same very well. Thank you so much MakkPress Team

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As an entrepreneur, I see improvement in my newly launched website. SEO & Social media work was excellent, and the team was also very supportive & professional. I would recommend MakkPress for digital marketing services!

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