Upgrading SEO approach to identify keywords that have higher search engine rankings
Case Study of Fusion Balloons
- BUSINESS BRIEF
Fusion Balloons, also known as Fusion Concepts Events & Sales PVT. LTD. is a one-stop shop offering a broad range of party supplies for all party lovers. Their excitement began with Fusion, the first and largest party retailer in India, which was established in 2003 and has since altered public perceptions about balloons.
With the goal of giving every one of their clients the most incredible party experience, they operate retail locations in Yousaf Sarai, Delhi, and Club Andheri West, Mumbai. All of their locations can be reached with only a mouse click or phone call.
We were able to focus on 15–20 keywords to improve SEO after conducting an extensive analysis of the most pertinent terms for the website. In addition, we provided the customer with monthly SEO data that demonstrated the project's performance. These are the things our work improved on the Fusion Balloons website.
An increase in organic traffic
Higher Positioning for Keywords
Increase in Sales
Results Since We Started
After gaining a clear understanding of the project's objectives, our team of SEO specialists got to work, carefully researching keywords that would support the client's website's positioning across various search engines, thereby facilitating customers' access to it when making similar product purchases.
To determine the kinds of terms individuals are searching for, we conducted keyword research. Examining the website's architecture in relation to the search terms we used. Aside from this, we optimized the meta tags and content on the website for strategic keywords as part of our on-page SEO work.
Prior to beginning the assignment, we sent the customer a list of 15 to 20 keywords that they could accept and outlined how we would raise their search engine position. We also sent the customer the report on the Ecommerce SEO audit.
We quickly saw the intended outcomes after carrying out the actions required for the website's success. To guarantee that search engines properly crawl their website, we also handled the technical SEO. Utilizing content marketing and local SEO to increase organic website traffic.
In an effort to increase the website's authority, we also focused on link-building. Their position in search engines rises as a result of this. Additionally, we used our premium tools to regularly evaluate the website's SEO, and we sent the customer monthly reports on the results.
Conducting Research on Keywords to Improve Your Website's Search Engine Ranking
In order to become well-known in the marketplace, a firm today needs to have a digital presence. Having a web presence makes it possible for individuals to learn that you are a business offering these services at a reasonable cost. However, there are a few things you should think about while attempting to establish your presence online.
You must ensure that your website is appropriately optimized for search engines and that each SEO tactic is applied in a methodical manner to elevate your website to the top. Enhancing the Google rank may be achieved by investigating and optimizing the most popular keywords.
The online store name Fusion Balloons was lacking in terms of high search engine ranking. They were not getting sufficient outreach for sales.
Unlocking Google Ranking Strategies By Increasing Search Keywords
Here is the difference in the website performance
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