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Transforming Kepra's Online Reach & SERP Ranking With SEO.

Case Study of Kepra


Shahid Shah, founder of 'KEPRA,' caters to elite clientele in India and abroad. With the launch of his designer label in 2004, he redefined hand embroidery and popularized shawls like kani shawls. Shahid collaborates with weavers to dispel misconceptions about Kashmir shawls. Registered with a handicraft cooperative society, KEPRA represents Valley Art.

Shahid prioritizes customer vision over sales, emphasizing the true value of handloom creations. Committed to women's empowerment, he trains village women in hand embroidery, supporting their essential needs and incorporating their creations into the KEPRA label.

  • Keyword Research

  • On-Page SEO

  • Off-Page SEO

  • Technical SEO

  • Keyword Ranking


Shawl Large Image

Shawl Girl Medium Image
Shawl Men Small Image
Shawl Medium Image

After completing the project, we assessed its performance and evaluated various metrics to know the results. So, we finally submitted the assignment to the client, and they were satisfied with the outcome and increased sales. This is the result of our efforts.

  • Enhanced website conversion rate.

  • Improve search engine visibility.

  • More consumer engagement and retention rate.

  • Increased click-through rate and sales.

Results Since We Started

The Result

After getting the project, our SEO team examined the website and found the major issues affecting its reach and ranking. So, we first started with keyword research; our SEO team conducted the keyword-finding process to get all the relevant query user types in the brand-specific niche.

So, we got 15 top keywords that users mostly search to buy the shawl. After that, we started with the on-page SEO and optimized website. In this, we optimized the website title tags, URLs, meta description, content, and so many other things.

Additionally, we did off-page SEO for the brand that includes external tactics to enhance website authority, like building quality backlinks, social media engagement, and online mentions, contributing to improved search engine rankings and overall online presence.

At last, we did technical SEO to fix all the backend issues of the website. Our team performed multiple activities, such as optimizing website infrastructure for search engines. It includes tasks like improving site speed, enhancing mobile responsiveness, and ensuring proper indexing for better search engine visibility.

These were all the tasks our SEO experts did to improve the Kepra store's search engine ranking and conversion rate.

Solution Offered:
Optimized Website Through Search Engine Optimization, Boosted Its Ranking and Sales


Kepra, the digital brand, specializes in selling Kashmir-look shawls. Their product is categorized into different categories of shawls, such as Kani Shawls, Pashmina shawls, Men's shawls, and many more. Thus, the website was beautifully designed and maintained, but it still was not getting the desired leads due to poor search engine ranking.

Keprs store was struggling with fewer sales and conversions, and they wanted to optimize their website and fix all the issues to secure a high position. So, the brand contacted us, MakkPress Technologies, to fix this issue.

Problem Statement:
Fixing Website Major Issues That Directly Affecting Its SERP Ranking And Reach

Problem Statement

We are official partners with

Google partner
wix Partner







Here is the difference in the website performance


Certified Shopify developers

We are one of the oldest shopify partners and Experts, We have been working with shopify since 2012

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Clutch Certified Ecommerce developers

Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.

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70% retention over 8 years

We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.

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Trusted Ecommerce Marketing Partners

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Aagam Jain

We have had the pleasure of working with MakkPress Technologies for our website. They are able to provide us with timely solutions to all our problems and their team is very friendly and cooperative. We will highly recommend MakkPress Technologies for your digital marketing needs.

Five Star Rating


We onboarded MakkPress for our Shopify website speed optimization & website development services. The representative from MakkPress always responded to our requests on time. will recommend Makkpress for anything related to shopify stores!

Five Star Rating

Hardik Akbari

Makkpress helped me in Ecommerce speed optimization for my website. The job was done to a great standard, very happy with the work done by the MakkPress team. Makkpress team went above and beyond to help me with my website

Five Star Rating


We onboarded them for shopify SEO services and Shopify Design Development service. Overall a very good experience. They have a very professional team. Everything is on track be it process, client communication, delivery or reporting

Five Star Rating


We had a great experience with MakkPress. They have been very efficient in understanding our requirements and delivering the same very well. Thank you so much MakkPress Team

Five Star Rating


As an entrepreneur, I see improvement in my newly launched website. SEO & Social media work was excellent, and the team was also very supportive & professional. I would recommend MakkPress for digital marketing services!

Five Star Rating

Hear From Our 820+ Happy MakkPress Clients

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