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Improving Paramount Chikan Website Ranking Through Search Engine Optimization.

Case Study of Paramount Chikan


Paramount Chikan is a Lucknow, India-based woman Chikankari clothing brand that sells ethnic wear nationally. Their collection includes multiple designs, colors, patterns, and sets, including kurtas, kurtis, kurta sets, bottom wear, chikankari kaftans, dupattas, and more.

As we all know, Lucknow is a historical city of Nawab's, known for unique clothing designers, especially handmade Chikankari. Paramount Chikan was started in 1992 by Mr. Sharafat Husain. They have multiple designing, cutting, fitting, and stitching machines to give a unique look and handle inventory properly.

  • Keyword Research

  • Search Engine Optimization


Three Girls In One frame

Three Girls in One Frame
Girl in Green Suit
Girl in Green Suit

Thus, these are the strategies we employed to optimize the Paramount Chikan store for high ranking and website performance. Throughout this, we focused on ranking the 20 mentioned keywords and conducted an extensive analysis of the website. So, these are the things our SEO efforts have improved on the Paramount  Chikan website.

  • Enhanced ROI

  • Better conversion rate.

  • An increase in organic traffic.

  • Improved retention rate.

  • Higher search engine ranking.

  • Engaged customers on the website.

  • Increase website sales.

Results Since We Started

The Result

Therefore, we first started the task by examining the website's current ranking and performance. After understanding the basics of the project, our SEO expert team started working on the project. So, firstly, we researched the keywords that they provided us and then assessed their current ranking on SERPs.

After that, we conducted keyword research to identify the words and phrases consumers type while looking for a product or service. Additionally, we did the on-page SEO for the website, which includes keyword optimization for meta tags and content posting on the website.

We shared all the trending 20 keywords with the client that fully match their business niche, products, services, and business value. After that, our SEO team worked on the keywords and optimized the website to rank high when someone types those keywords or words related to those keywords.

After that, we did off-page optimization of the website, technical SEO, and many other things. We ensured that search engines crawled the site effectively. Also, we did local SEO for local searches and sales.

In an effort to increase the website's authority, we also focused on link-building. We continued checking the ranking of the keywords and the SEO efforts. Also, we shared the report on the project's progress with the client on the given timeline.

Solution Offered:
Keyword Research for Enhancing Your Website's Search Engine Ranking


In today's digital market-centric world, having an online presence is crucial. Countless websites are running out, and you have yet to hear of many of them; thus, making your store unique and something tempting to consumers is essential.

As we know, the ranking of a store is a major factor in its posting on SERPs. Apart from ranking, speed, design, marketing, and many other things affect business reputation. So, to enhance its store, it needs to optimize its store for SEO first.

Although Paramount Chikan is a great name in the Indian market, the website was still not getting high visibility due to poor keyword ranking. So, the brand contacted us to fix this problem and boost their website's SERP ranking.

Problem Statement:
Enhancing Google Ranking Tactics through Expanded Search Keywords

Problem Statement

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Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.

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70% retention over 8 years

We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.

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Aagam Jain

We have had the pleasure of working with MakkPress Technologies for our website. They are able to provide us with timely solutions to all our problems and their team is very friendly and cooperative. We will highly recommend MakkPress Technologies for your digital marketing needs.

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We onboarded MakkPress for our Shopify website speed optimization & website development services. The representative from MakkPress always responded to our requests on time. will recommend Makkpress for anything related to shopify stores!

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Hardik Akbari

Makkpress helped me in Ecommerce speed optimization for my website. The job was done to a great standard, very happy with the work done by the MakkPress team. Makkpress team went above and beyond to help me with my website

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We onboarded them for shopify SEO services and Shopify Design Development service. Overall a very good experience. They have a very professional team. Everything is on track be it process, client communication, delivery or reporting

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We had a great experience with MakkPress. They have been very efficient in understanding our requirements and delivering the same very well. Thank you so much MakkPress Team

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As an entrepreneur, I see improvement in my newly launched website. SEO & Social media work was excellent, and the team was also very supportive & professional. I would recommend MakkPress for digital marketing services!

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