From Zero Sales Online to An Unexpected Flow of Orders - Revealing How Stylum Skyrocketed Their Demand Through Online Presence
Case Study of Stylum
- BUSINESS BRIEF
Stylum provides a wide range of women's clothing with a variety of styles and fashions to choose from. A one-stop shop for all your ethnic needs brought online by Priyanka Aggarwal in the year 2015. Stylum as a brand not only focuses on its products but believes in creating a combination of style and experience. Our sublime collection is not all ethnic and modern but a blend of traditionally handcrafted embroideries in lush fabrics, elegant motifs, and stunning prints making sure your attire speaks for your personality.
Ecommerce Site Migration
Social Media Optimization
After migrating Stylum from Opencart to Shopify, we saw an increase in their sales as they
expected. Along with this, we were able to bring in traffic by optimizing their website for search engines, performing the right keyword research, and other factors that are required to complete the SEO for a website. And, we also did regular posting on social media accounts targeting the audience.
Successful Site Migration
Increase In Online Sales
35 Posts For Social Media Per Month
Improved Brand Presence
The Result - Since We Started
To address the problems of the client and resolve them, we had a plan and to make it a success, we conducted a wide research. Research thoroughly help us look into the problem the brand was facing and find the best solution to get over it. Once we were done with the research, we started working on the project. Through our research, we were able to find that the best-suited platform Stylum was Shopify along with its Search Engine Optimization, and Social Media posting to create a brand identity online. Our team of experts took care of the project by handling the site migration along with the design to improve the overall look of the website from Opencart to Shopify.
Once we completed the work on site migration, we started working on the SEO and social media for the website. As we know, to get the best results for your website, it is important to create a brand identity and have a strong online presence. To do the SEO of the project, we did keyword research to find the right keywords people are searching for on search engines. Performing the on-page SEO by optimizing keywords in meta tags and content. Along with this, we also did the technical SEO of the website to crawl the site with efficiency. Other than this, we took care of the link building to improve the authority of your website on search engines. Finally, we measure the success of the website with the help of our premium tools.
Our Social Media team helped Stylum create a strong online presence to boost sales and increase its customer base by sending in updates through daily posts on platforms like Facebook and Instagram. We crafted an amazing social media strategy in order to achieve the success we were looking for. To increase customer sales on the website, we implemented a variety of tactics, including regular updates on social media accounts about the website and the products. Running paid campaigns, guest posting, backlinks creation, etc. With our hard work and the right ways to implement each strategy, we were able to increase the number of sales on their website.
How Our Strategies Helped Win Over The Ecommerce Competition
We are living in the digital era where online shopping is the new trend everyone is talking about. The problem with Stylum was that they were unable to get enough sales through their website. They started out by building their website on an opencart platform to show their ecommerce business. Although Opencart is a well-known platform for ecommerce there are certain features that the platform needs for careful integration resulting in the success of your business.
The brand was struggling to bring new customers to the platform leading to very low sales online. For the same, the brand connected with us to find the right way to overcome these challenges. As a solution to the problem, we offered Stylum to migrate to a more user-friendly and powerful ecommerce platform. As a result, we helped them by creating a strong online presence by optimizing the website and updating their customer base on social media. The brand wanted to provide its customers a hassle-free experience on their website, and easy browsing through the categories on the website.
Problem Statement :
Strategizing a Plan To Increase Sales Through Website and Establishing Online Presence
Here is the difference in the website performance
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