Weaving Sparkling Online Presence For Swasti Clothing With Tailored Website Development & Digital Marketing Strategies
Case Study For Swasti Clothing
- BUSINESS BRIEF
Swasti is a lifestyle destination that has been providing everyday clothing for women in India for the last two years. As a business house founded in 1972, the brand has an extensive background in the textile industry. The new generation of family members has taken the reins of the company, bringing with them decades of experience and knowledge. With the brand name SWASTI, the brand has entered the garment sector and is proud to be a women's clothing manufacturer. Swasti Clothing focuses on offering high-quality, stylish, and comfortable clothing to women across India.
Social media marketing
Through our unwavering attention to detail and uncompromising commitment to quality, we met and exceeded the client's business objectives. Our efforts resulted in a significant increase in profitable sales, thus elevating the brand's online presence and leading to remarkable growth.
Successful site migration
Improved brand presence
Revenue by 1088%
Increased organic traffic on the website & social media by 1564%
Improved Returning Customer Rate by 337%
The Results: Since We Started
Understanding the client's unique requirements and expectations was crucial for the success of the project. With that in mind, we conducted extensive research to determine the most appropriate theme and approach. Once we completed the research phase, we immediately began working on the project, ensuring that every detail was executed with precision. Our experts found out that the best-suited ecommerce platform for Swasti Clothing was Shopify. Post that, we started the development and design of the website.
Our team took great care and precision in crafting visually stunning, high-fidelity mock-ups of the Homepage, Category/collection, and Product pages. Once all development work was completed and products and data were migrated, we selected payment gateways and transferred ownership to the client. Before going live, our Quality Assurance experts meticulously combed through the entire site, proactively identifying and eliminating potential glitches for a seamless user experience. We conducted a final meeting with the client to ensure all details were addressed prior to launch.
Our team also helped Swasti Clothing boost its online presence and drive sales through effective digital marketing strategies. Our digital marketing experts came together and drafted comprehensive SEO and social media plans that were tailored to Swasti Clothing's unique needs. To increase organic traffic and sales on Swasti Clothing's website and social media accounts, we implemented a variety of tactics, including regular story updates on Facebook and Instagram, paid ad campaigns, guest posting, backlinks creation, and other submissions. We worked tirelessly to ensure that every strategy we executed would bring maximum profitability to the brand in terms of both online presence and revenue.
Winning Strategies Helped The Brand Conquer the e-Commerce Market
In today's digital landscape, having an online presence is mandatory for all businesses to cater to their customers. Swasti Clothing started out with an open cart website platform to showcase their ecommerce business online. However, although open cart is a popular platform, it needs certain features, resulting in the brand struggling to create a strong online presence or retain customers. For the same, the brand reached out to us to overcome these challenges. As a result, Swasti Clothing decided to migrate to a more user-friendly and robust ecommerce platform. The brand needed a great ecommerce platform and effective digital marketing strategies to drive profitable sales and build a strong online presence. The brand wanted to provide its customers with an easy and seamless browsing and shopping experience by addressing these issues.
Crafting Actionable Plans For Driving Exponential Online Growth & Presence
Here is the difference in the website performance
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