The best way to increase your Ecommerce business is to get higher rankings and more visibility on search engines. The higher your shopify store website ranks in the results, the more profitable it will be for your business. Due to this, countless businesses also hire shopify SEO experts in India to be successful in the digital world.
Search Engine Optimization (SEO) is the most effective and affordable method of increasing traffic. Ranking higher in search results through SEO strategies means understanding visitors' search intent. If your website content matches the visitor's search intent, there will be more engagement on your website. However, the constant changes in Google’s algorithm often make it challenging for websites to know the best SEO approach.
Therefore, to help you with that, we have put together the best Shopify SEO strategies to help you grow your online business and comprehend every step of e-commerce marketing. First, let’s understand what ecommerce SEO actually is.
What Do We Mean By Shopify Ecommerce SEO?
Shopify ecommerce SEO means optimizing your online business store to enhance its visibility on the search engine results pages (SERPs). Using the correct SEO approach can help your business attain higher rankings and more organic traffic.
E-commerce SEO has different components, including content techniques, link building, user experience, technical setup, etc. All these components help optimize your online Shopify store to help your business grow remarkably. The SEO strategies you adopt on your website help the search engine determine your business value.
If we speak about Shopify, the platform already comes with various SEO-friendly features and tools that help your website reach maximum users. Below are some effective tips to help your visitors convert into customers, improve visibility, and thrive in your business.
Shopify SEO Strategies To Rank Higher Than Your Competitors
1. Optimize and Organize The Shopify Store Layout
The most crucial step when creating an e-commerce website on Shopify is optimizing it according to the user experience. Create a well-organized home page for your website, keep the navigation of essential pages at the top, and provide other link critical pages in the footer.
Create well-organized product listings so the user can easily navigate through different pages.
Do not make too many sub-categories of the products. Keep the font simple and attractive according to your brand’s theme. Always use a banner on the home pages that highlights your best-selling products. These ecommerce store maintenance points are essential to increase engagement with your customers.
2. Target and Infuse The Right Keyword
Targeting the right keywords on your website pages is the foundation of SEO success. Keywords are the terms that help your potential customers to reach your shopify store and make a purchase. You must use the right keywords according to the product and collection pages. Use your keywords in four vital places - Page titles, Meta Descriptions, ALT tags, and your page content.
Always choose the keywords according to the website’s domain authority. Use primary, secondary, LSI, and other related keywords on your page content. With this keyword strategy, your website can rank on different keywords. Do not only target high-volume keywords.
3. Optimize Your Product Pages
Product pages are a crucial part of your Shopify E-commerce store as they convert your visitors into customers. Therefore, to optimize your product pages, write product descriptions that meet the search intent of the visitor. Use optimized images to showcase your product. Include the features, uses, benefits, and everything else related to that product so the visitors can clearly know about the products.