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B2B SEO: Everything You Should Know


Online success in B2B requires more than just a good website. B2B marketing focuses on businesses and professionals, with many decision-makers involved. A strong B2B SEO plan means solving problems, understanding sales cycles, timely content, knowing competitors, doing SEO checks, tracking results, and staying updated on trends like AI. This way, you grab your audience effectively and turn them into valuable clients.

B2B SEO service providers help brands effectively do this task and are professionals in boosting B2B SEO. Thus, in this blog, we will explore the difference between  B2B and B2C SEO and the top B2B SEO techniques. 

B2B vs. B2C SEO: What's the Difference?

Let's break down the contrasts between B2B and B2C SEO in simple terms:

1. Keyword Search Volume

B2B focuses on specific keywords with low searches, around 20 per month. Think "project management app for businesses." B2C, with broader terms like "best mobile phones," gets over 5.8K searches. B2B's low-volume strategy saves costs by targeting specific customers.

2. Competition

B2B has less competition due to niche markets, making SEO cost-effective. B2C faces more competition, leading to higher costs. B2B's advantage? Easier ranking for keywords and even one lead can cover the entire SEO cost.

3. Sales Funnel

B2B's sales process is lengthy, involving lead generation and nurturing. B2C has a shorter, direct sales process, like an online store. B2B SEO needs informative content for each sales stage to engage clients throughout the decision-making journey.

4. Conversion Rate

B2B's longer sales process means lower conversion rates compared to B2C's higher rates. B2B SEO must attract the right traffic with targeted keywords. Though B2B conversions are fewer, one conversion can cover the entire campaign cost, highlighting the unique ROI measurement.

5. Thought Leadership

In B2B, SEO content must show expertise and authority in addressing customer problems. B2C doesn't depend as much on thought leadership, allowing for diverse content. B2B's strategy involves thorough keyword planning, editorial calendars, and content optimization.

Now, move further toward creating B2B SEO techniques that are crucial to consider. 

How To Create An Effective B2B SEO Plan?

Keyword Research

To boost your online presence, start by figuring out what your customers are searching for. This is crucial for a successful SEO strategy. Begin with simple keyword research. Identify key terms related to your products or services. Use online tools to find competitors in your niche and discover what keywords they rank for. Create a list of potential keywords and assess their importance based on profit potential and search volume. Prioritize high-importance keywords for immediate focus, considering both short-term and long-term goals. Keep an eye on CPC (cost per click) as an indicator of profitability. Remember, link-building keywords require time and higher domain authority. 

Improve Your Website Content

Create a spreadsheet using a template and input keyword data like search volume and priority. Understand search intent through the three Cs: Content type (blog post, product page, etc.), Content format (how-to guide, list post, etc.), and Content angle (unique selling point). Analyze search results to see what users prefer. Consider the content format and angle for effective ranking. 

Working On Link Building

After you have put your pages out there, the third and next step is to get other websites to link to yours, known as link building. Backlinks, which are links from other sites to yours, play a big role in how Google ranks your page. Our research shows that not having enough backlinks is the main reason a page doesn't rank well. To get these links, try guest blogging, building links on resource pages, or fixing broken links. These steps will boost your website's visibility and help it climb up in Google's rankings.

Create Your Consumer's Persona

To figure out who your B2B customers are, make a buyer persona. Study your target customer's needs through market research. Choose the right audience. Ask them questions and look online. Find out what problems they have and how your product can help. Identify the industries and companies that fit. Take note of common things among your target customers. Use all this information to create a detailed profile. Share it with your sales and marketing teams and check with real customers to make sure it's right.

Optimize Whole Website

For successful SEO in B2B, it's crucial to make your website user-friendly and easily searchable by search engines. Ensure each page is optimized with target keywords in the title, META description, and URL. Speed matters, as over 60% of users may leave if a page takes more than 3 seconds to load. Mobile-friendliness is key, considering the rise in mobile users. Secure your site with HTTPS to avoid being labelled unsecured. Resolve crawl errors to allow proper indexing by Google. Implement structured data markups for better understanding by search engines. Basically, you need to prioritize user experience, reduce bounce rates, and enhance search engine understanding of your site's content.

Know About Your Consumers And Rivals

Know your audience by understanding how they buy and use your stuff. Find out what they search for and want to know. This helps set up a good sales plan for B2B SEO. Also, learn how they use your products and what they like, don't like, and want. This information is key for a smart B2B SEO content plan. Check out your competition too. See what makes your products different and find gaps in their plans. Find untapped markets and solutions they miss. Use all this to shape your B2B SEO strategy. Understanding your audience and competition makes your plan strong and right for the market.

Prioritize Consumer Service

Social media marketing helps build brands, and happy partners can recommend your business. Aligning these campaigns with SEO efforts is crucial. B2B marketers can boost brand visibility with content-focused social media efforts. In B2B, people often ask about product updates and company news. Using SEO strategies, like proper meta tags, keeps your company visible and a leader in the sales funnel. This approach not only strengthens your brand but also ensures you stay visible in a busy market.

Search Relevant Landing Pages

To boost your online presence, make pages on your website that answer what people are looking for when they want to buy something. These pages should be different for each step in the buying process. Make a map to understand what your buyers are thinking and what influences them. You should use this to create pages that really help your audience. In the beginning, use many different words to attract lots of people. When they are comparing options, show how your brand is better. For those ready to decide, give them helpful info. To keep your consumers coming back, make pages that make them happy. This helps your brand and makes customers stay and tell others good things about your company.

Understand Sales Funnel

To sell more, understand your sales funnel, it's how customers go from knowing your product to buying it. Before digging into keywords, know your sales cycle. Ask your team and customers about what works and what doesn't. Look at important numbers like when people buy, how many leave, and how many stick around. These details help with keywords, making your strategy better. Basically, decoding your sales funnel helps you pick the right keywords and sell more.


Therefore, these are the steps and techniques that will benefit your B2B SEO and boost its performance. By knowing the difference between B2B and B2C SEO, you can easily tailor your strategies to serve a specific targeted audience. Also, you can take the help of a b2b SEO consultant like MakkPress Technologies, an eCommerce marketing and b2b SEO service provider agency located in Delhi, India. MakkPress Technologies has done thousands of projects in serving the B2B market for SEO services. 

We hope this guide will help you fix your brand's B2B SEO issues.

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