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Choosing Your Ecommerce CRO Strategy: A Complete Solution


Ecommerce CRO Strategy

The main motive behind having a business is to have a reputable brand recognition where consumers patronize your brand and your store gets maximum sales. Marketers do their job by promoting the brand, but whether users make a purchase or not is about conversion rate optimization. Even with good marketing efforts, your brand can have only a few sales due to an ineffective CRO strategy. 


Ecommerce is different for all businesses; some consider it as the only platform for selling, while others utilize the expertise of different channels and promote their brand with eCommerce CRO consultants. Thus, you might be confused about where to start and how to craft a tailored CRO strategy. Do not worry. In this blog, we will explore everything from CRO to its advantages and tips. 


Conversion Rate Optimization (CRO)

So, conversion rate optimization, or CRO, is a strategic strategy for enhancing the percentage of website visitors who take the desired action or complete the final CTA. It is done by utilizing top tips to influence users' decisions. The percentage is calculated based on the total number of visitors who take the final CTA. This data is crucial for brands in different terms, such as brand marketing campaigns, SEO, and other strategies. 


Additionally, the goal of conversion rate optimization varies from brand to brand. For some businesses, it can be making a purchase, and for some, it can be subscribing to the email list. So, the goal can be multiple, and strategies need to be created accordingly where eCommerce CRO consultants provide effective solutions. 


Now, we will move further toward calculating the website conversion rate. 


How To Calculate Website Conversion Rate?

By following this, you can measure the conversions of your site. 


There are multiple ways to calculate conversions, as you can't create a tailored strategy without knowing areas of improvement. Thus, the simple way is: 


(Conversions / visitors) x 100 = conversion rate


Conversions: Visitors who have completed the final CTA, such as ordering the product, signing in to your email list, filling out the form, enabling pop ups, or more. 


Visitors: This includes every user who opened your site through any means, such as from another site, online platforms, or by directly searching for it. 


Conversion rate: Thus, after performing the formula, you will get a percentage, which is known as the conversion rate. This number will be the number of users who stay on your site and complete the final action. 


For instance, you have a clothing brand where 1000 users visit your site in a day and 200 order the product. In that case, your conversion rate will be:


(200 / 1000) x 100 = 20%


After calculating the CRO, you will get to know how many visitors come to your site and how many make the purchase. So, the info you have generated will help you craft a tailored CRO strategy for your brand, which we will discuss in the next section. 


Top Ecommerce CRO Strategies 

You don't have to worry whether your store has a high or low conversion rate. You can improve it with your eCommerce maintenance services, marketing efforts, and website audit. Here, we will explore tips to enhance your store conversions.


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