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Ecommerce Marketing Techniques for Brand Growth in 2024


Ecommerce Marketing Techniques for Brand Growth

Marketing of any ecommerce brand is a must. You can't get the word about your brand without promoting it on your consumer's preferred platform. For this, you have to research your consumer preferences, like the platform they use most, their demographics, preferences, and some other things. 


There are multiple strategies that can be used to promote the brand. In this blog, we will explore some top techniques that are trending right now and will remain in the next year.


Top Ecommerce Marketing Techniques


Content marketing

For businesses, having a good website is crucial. But lots of them forget about good content strategies. In smaller markets, bad content means missing out on getting new customers. 


Successful brands make things like blogs, videos, and webinars to connect with their audience. Inbound marketing, which costs less and gets more leads, is a smart strategy for businesses trying to stand out and connect with the people they want to reach. Also, you can choose to opt for content marketing services that create content for your business.


Influencer marketing

Influencer marketing is when brands team up with industry influencers to promote products to their audience, building trust and expanding reach. There are three types: Mega influencers (1 million+ followers), Macro influencers (500,000-1 million followers), and Micro-influencers (10,000-50,000 followers). 


It also includes endorsement marketing and collaborating with celebrities to promote products or services, all aiming to boost engagement and credibility. Additionally, you can hire an influencer marketing expert to get the best influencer for your business. 


Online Marketing

Online marketing, also called digital marketing, involves using internet channels to promote a company's brand or offerings. Strategies include email campaigns, social media, advertising, and SEO. The goal is to connect with potential customers in the online spaces they frequent. 


Unlike offline marketing, which uses traditional mediums like print or TV, online marketing is cost-effective, measurable, and accessible to businesses of all sizes. Analyzing digital channels helps refine strategies, improve efficiency, and boost return on investment.


SEO Marketing

SEO marketing, or search engine optimization, boosts a website's visibility on search engine results. It involves strategies like keyword optimization, quality content creation, link building, and improving site speed. Crucial because most users find websites through search engines, especially in commerce, where Google is key for product research. 


Ecommerce SEO ensures your site ranks high, increasing visibility and success. SEO includes on-page, off-page, and technical strategies to optimize overall performance.


Social media marketing

Social media marketing involves creating content on platforms to promote products, build community, and drive traffic. As it constantly evolves with new features, meeting your audience where they socially interact is crucial. Each platform requires a tailored strategy. 


In the upcoming year, top trends include short-form videos, social commerce, and AI integration. Platforms like Facebook, TikTok, Instagram, Twitter, LinkedIn, and YouTube cater to various audiences, offering unique benefits for brand awareness, community building, and advertising.


Advertising

Advertisements are the best way to connect with an audience, creating immediate business impact when engaging and targeting the right users. In-app ads, from text to short videos, offer diverse formats. Video ads, around 10-15 seconds, are engaging and popular. 


Choosing the right format is critical; banner ads depend on visuals, between ads provide full-screen experiences, native ads blend with platforms, video ads captivate, and playable ads let users try before installing, reducing app uninstall rates.


Affiliate marketing

Affiliate marketing is like being a middleman earning a commission for promoting others' products. There is no need to create your own; just recommend existing ones and earn a cut for each sale. Beginners can start on a website, podcast, or social media. 


Despite its simplicity, success requires more than sharing links. Authenticity and confidence in the products you promote are key. Online entrepreneurs, bloggers, or anyone with a website can benefit, making it a powerful source of passive income.


Public relations (PR)

Public relations (PR) is a form of marketing that shapes how people see your business in the media. It focuses on building positive connections with the public through earned media and managing your business's image. 


PR aims to position your company as a leader in your industry, boosting brand awareness and public trust. While larger businesses often benefit most, even local businesses can use PR for positive exposure if they have noteworthy news to share.


Email marketing

Effective email marketing is crucial for lead generation, with 89% of marketers using emails. However, success depends on delivering relevant messages, not just Buy Now spam. Building relationships and trust is key. 


Automation is helpful, but it always adds value. A/B testing enhances newsletter performance. Done right, email marketing yields a strong ROI, improves customer retention, and influences purchasing decisions. 


Tips include using pop-ups for list building, sharing engaging content, and personalizing emails for a personalized touch. Additionally, email marketing services in India help businesses craft engaging emails, email campaigns, and strategies. 


Blogging

Blog marketing is the use of blogs to connect with your audience and promote your business. Business owners share various content, such as written posts, images, videos, and audio recordings, to attract customers. 


The posts educate readers about the industry, provide behind-the-scenes insights, and subtly promote products. Some use blogs for customer feedback. Business blogs, often linked to online stores, build trust by showcasing real people behind the brand, offering helpful content, and presenting a genuine, personal side. 


This marketing strategy is affordable, easy to implement, boosts website traffic, opens revenue opportunities, and fosters closer customer relationships.


Brand extensions

Brand extension is a marketing tactic wherein a business introduces additional product or product categories to its clientele by using its established brand name or image. 


This tactic functions best when the category of new products represents an item that customers and clients want and is connected to its original category. Coca-Cola has added different flavors and packaging options like Diet Coke, Cherry Coke, and Coca-Cola Zero over the years. 


This is an example of line extension, where they expand their product offerings while sticking to the original brand.


Contextual marketing

Contextual marketing tailors online ads to fit what users are searching for or recently browsing. It aims to make ads more relevant, reducing annoyance and increasing the chances of users clicking on them. 


This is done by tracking what users do online, like searches and article readings, using cookies. It's not just for computers; it works on mobile devices, too. Google, news sites, social media, and online stores all use this to show you ads that match your interests. It's like a personalized approach to advertising that can increase clicks and revenue and make your online experience better.


Search engine marketing

Search engine marketing (SEM) is like online advertising. Businesses pay to show their ads when people search on Google or Bing. They pick words related to what they sell. When you search, their ads might pop up. Some are small words, and others show pictures and prices. SEM is great because it puts ads in front of people who want to buy things right then. 


This is different from search engine optimization (SEO), where businesses don't pay but try to show up in search results with good content. Both are important for online marketing: SEO brings people in, and SEM helps them buy.


Viral marketing

Viral marketing is a type of advertising where the message of a good or service is created and spread by the audience on its own. When marketing on social media is quickly spread by the general public as opposed to simply its intended audience, it is referred to as "viral." 


A product or service's word-of-mouth or organic dissemination of information at an ever-increasing rate is known as viral marketing. Memes, shares, likes, and forwards are just a few of the viral messages that have multiplied with the introduction of social media and the internet.


Guest blogging opportunities

Guest blogging involves writing articles for other websites, often with your byline, showcasing you as a guest author. Some sites may compensate you, while others offer non-monetary rewards like links to your website or social media. 


Major benefits include building industry expertise, growing your brand and audience, improving SEO, gaining backlinks, fostering relationships, driving traffic, and boosting brand awareness for potential leads and customers.


Conclusion

Thus, in this blog, we have explained the top ecommerce marketing techniques that have the potential to boost brand reach and presence. But to choose the right one, you have to research about others. For this, your Ecommerce marketing agency like MakkPress Technologies will be the right choice for you. 


MakkPress Technologies is an ecommerce marketing company that specializes in promoting brands on different platforms by tailoring their strategies and enhancing the store's conversion rate, sales, and revenue.


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