We use chatting apps every day to talk to friends and for work. Businesses use them to talk to customers and share deals. This helps both businesses and customers to have a platform where they can chit chat about products and services. WhatsApp is super popular, with lots of users and high message open rates. Email and WhatsApp for business are big debates; let's see which one's better for you. Let’s Start with email marketing.
Email Marketing: A Complete Guide
Email marketing is the process of using email as a primary channel to promote brand products and services. It involves crafting engaging content, creating attractive headings and sending it to their respective email address. Email marketing helps businesses in designing targeted and personalized messages for their customers. For an effective email marketing campaign, businesses hire an email marketing service provider to build an email list, generate content, build consumers and more.
Multiple Types Of Email Marketing
These are the few types of email marketing that you must know.
1. Welcome Emails:
When saying hi to new friends, welcome emails are like friendly waves. People aren't always ready to buy right away. So, sending friendly emails helps build a connection. Just be nice and share about your company, no need to push products too soon.
2. Email Newsletters:
Newsletters are like sharing stories with your friends. They tell people what's happening in your business and share cool things. But don't share too much at once, or friends might get confused.
3. Dedicated Emails:
Dedicated emails are like focused messages. They talk about one thing and make it clear. It's quick and easy to send them, but keeping a regular schedule can be a challenge.
4. Lead Nurturing Emails:
Lead nurturing is like being a helpful friend. You send a series of emails that help friends understand things. But, it might not create a big excitement all at once.
5. Sponsorship Emails:
Sponsorship emails are like making new friends by paying someone to introduce you. It's a targeted way to meet specific friends, but it needs a lot of effort and control.
6. Transactional Emails:
Transactional emails are like helpful notes after doing something online. They are good because people expect them. But sometimes, they ask for more things, making it a bit tricky.
7. Re-Engagement Emails:
Re-engagement emails are like saying, "Hey, we miss you!" to friends who haven't been around. It's a chance to talk again, but don't bother friends too much.
8. Brand Story Emails:
Brand story emails are like sharing your company's cool story. They make friends feel a connection. But don't share too much if the story isn't ready.
9. Video Emails:
Video emails are like sending fun videos to friends. They are super interesting, but making videos can be hard.
10. Review Request Emails:
Review request emails are like asking friends to say nice things about you online. It helps people trust you more. But, sometimes, you need to pay for good reviews.