Shopify SEO is a big term for better user engagement and ranking. Without SEO expertise, you can't make your Shopify store provide a better user experience. A Shopify SEO expert in India does the same task that you have to perform for better SERP visibility.
Thus, this blog will explore the qualities you need to look for a Shopify SEO expert in India. It's crucial to spend your money and efforts with the right partner.
Key Qualities to Seek in a Shopify SEO Expert in India
Here, you will get to know the essential traits of Shopify SEO services in India.
Knows Shopify Well
A good Shopify SEO expert truly understands how Shopify websites work. They know all the different parts, like themes, pages, products, and settings. They can use Shopify's built-in tools to make the website show up better in search engines. Someone who is an expert at Shopify SEO needs to really know the Shopify platform inside and out.
They have to understand how all the different pieces of a Shopify site fit together, the theme that controls the look, the individual pages, the product listings, the collection pages that group products, and all the different settings you can change. A true Shopify expert knows about special features Shopify has that let you optimize parts of your site for search engines.
Like, you can edit title tags, meta descriptions, URLs, alt text for images, and other important elements that Google and other search engines look at when deciding how high to rank a page. A knowledgeable Shopify SEO pro understands how to use all these built-in Shopify tools to their full advantage to increase a site's search visibility.
Understands SEO Rules
A skilled SEO expert completely understands the rules and best ways to optimize websites to rank higher in search engines. Knowing SEO principles means the expert has studied and learned all the guidelines and strategies for getting a website to show up at the top of search results on Google, Bing, etc.
They have to deeply understand things like keyword research, which is finding the actual word phrases people type into search bars to look for products or information. They need to know on-page optimization tactics for using those keywords throughout a website's titles, headings, body text, and other content elements in a way that boosts rankings.
The expert also has to get off-page optimization, like building high-quality backlinks from other respected websites that lead back to your site. Technical SEO knowledge about site speed, mobile usability, and other factors that influence rankings is important, too. A true SEO pro lives and breathes all these SEO best practices.
Finds Good Keywords
Doing keyword research to identify the right search terms is super important for SEO success. A Shopify expert has to be great at this. One of the most critical skills for an SEO expert is keyword research. This means being able to find the exact words and phrases that people type into search engines when they want to find products, services, or information related to your business.
The expert uses special keyword tool software to see how many searches happen per month for different keyword ideas. They look for keywords that get a good number of searches but don't have too many other websites already trying to rank for them.
The expert identifies "long-tail" keyword phrases that are super specific to what someone might want, like "buy a green hand-knitted wool baby blanket." Once they build a list of valuable keywords, the SEO pro can then implement those terms throughout a website's content, URLs, titles, and more to increase rankings for those lucrative search terms.
Optimizes Web Pages
On-page optimization for all parts of a website's content is a core SEO skill the expert must have. A skilled SEO expert knows how to carefully optimize every component and content element on a website to make it as search-engine-friendly as possible. This includes strategies for title tags (the titles that show up on search results pages), meta descriptions (the short descriptive blurbs under titles), heading tags for headlines and subheads, image alt text descriptions, URL structure, internal linking between pages, and much more.
The expert craftily works to target keywords throughout page content in a way that flows naturally and provides value for human readers, too. They understand best practices for content length, use of multimedia like videos and images, fast page load speed, and other on-page elements that search engines prioritize. Essentially, the SEO pro knows all the tactics for making individual pages and the entire site architecture as visible and appealing as possible to search engine crawlers.
Builds Links and Social
In addition to on-site optimization, the expert needs strong off-page skills like link building and social media marketing. Off-page SEO is just as crucial as on-page optimization for boosting a website's search visibility and rankings. A top-notch SEO expert has deep knowledge of effective off-page strategies and tactics. Link building, getting high-quality, relevant external websites to link back to your site, is one of the most important off-page factors for SEO.
The expert knows ways to earn these backlinks, like guest posting blogs with links, conducting outreach to get listed on niche directories, exchanging links with partner sites, and more. They also utilize social media marketing across platforms like Facebook, Twitter, Instagram, etc., to increase brand awareness, get more eyes on a site's content, and drive additional traffic through social channels.
In India, the Shopify SEO services provider understands social media best practices like using hashtags, running influencer campaigns, creating sharable content, and engaging with a brand's audience. Balanced on-page and off-page SEO mastery is mandatory.
Skilled at Technical SEO
The behind-the-scenes technical optimization of a website's structure and performance is important for SEO, too. In addition to content and off-page promotion, technical SEO is another critical area of expertise for an SEO professional. This refers to optimizing the back-end code, hosting, and architecture of a website to ensure it meets the search engine's technical requirements.
The expert needs to construct sites with a logical, crawlable link structure that search bots can easily navigate and index all pages/content. They optimize areas like page load speed by compressing images, leveraging browser caching, reducing redirects, and hosting on fast servers.
Mobile-friendliness, which Google prioritizes, is another technical factor, ensuring the website displays and functions properly on smartphones and tablets. The SEO professional fixes any technical errors detected in tools like Google Search Console.
Analyzes Data Well
The SEO expert must have solid analytical skills to interpret all the data from tools like Google Analytics to measure success. Analyzing hard data and metrics is a must-have skill for any SEO professional who is worth their expertise. They have to be an expert at tools like Google Analytics to see exactly how much traffic a website is getting, where those visitors are coming from, what pages or content they engage with most, conversion rates, and so on.
The expert analyzes user behavior flow data, top exit pages, demographic information, traffic sources, and more. They cross-reference analytics data with position tracking in Google Search Console to determine rankings for target keywords and understand which optimizations are moving the needle.
The SEO expert can turn all this different data into clear, useful insights. Their strong analytical skills help them judge if an SEO campaign is working, identify areas that need improvement, and plan the best next steps based on real numbers, not just guesses.
Creates SEO Content
A Shopify SEO expert must be able to produce high-quality, keyword-optimized content that provides value and ranks well. Content creation and optimization are among the most important responsibilities of a Shopify SEO expert. Search engines want to see websites with substantive, helpful content that answers searchers' queries, not unproductive, keyword-stuffed pages.
The expert has to be a talented writer able to research relevant topics and then package that information into blogs, articles, product descriptions, guides, and other content pieces. While writing, they seamlessly work in target keywords and follow other on-page best practices without making the content look unnatural or spammy.
The specialist knows how to structure content for both search crawlers and human readers. This includes using proper header tags, image alt text, meta descriptions, internal linking, and other elements to optimize for SEO. But paramount is creating valuable, high-quality content that builds authority, engages the audience, and provides the kind of rich experience that makes search engines want to rank it.
Conclusion
Therefore, while searching for Shopify SEO services in India, you must look for these qualities in your SEO practices. It's crucial not to go for an agency that knows everything about Shopify SEO and top strategies and can create tailored solutions for your brand. Thus, MakkPress Technologies is one of India's leading Shopify SEO experts. MakkPress Technologies has over 13 years of expertise in increasing a website's search engine visibility. With MakkPress, you can ensure your SEO efforts will drive profitable results.
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