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How to Create a Winning Social Media Marketing Strategy?

Updated: Mar 27

 Social Media Marketing Strategy

Social media is occupying a bigger role in people’s lives. This has created a new digital touchpoint for brands to reach their target audience and stay in their minds. A few years back, brands didn’t realize the importance of social media. However, today brands know that not tapping the potential of social media is like leaving money on the table.

It brings us to social media marketing, something that has been the talk of the town for a while now.

What is social media marketing and how does it work?

Social media marketing is the process of promoting and selling your products, services, and brand using social media platforms. Brands can use both organic and paid social media tactics to create awareness and overall sales. There is no dearth of social media platforms, LinkedIn, Facebook, Twitter, Instagram, Pinterest being one of the most widely used by brands. Choosing the right platforms for your brands depends on what you sell, to whom you sell and your business objectives.

Here are 5 social media marketing tactics to boost your online sales-