BigCommerce is one of the best ecommerce platforms that help brands manage, design, and customize their digital store. It is the best platform to make your digital store fly high in the marketplace. To optimize your ecommerce store certain factors are crucial to consider such as speed, search engine optimization, and more.
Search engine optimization helps brand to reach new heights, and make their store in the way they want. SEO is a technique to boost the ranking of ecommerce stores. By practicing it daily, you can see the upgrade in your store performance and ranking.
Therefore, in this blog, we will explore the multiple ways to improve your BigCommerce store ranking and overall performance. Also, many BigCommerce SEO experts provide these services to help you with technical issues.
Top 20 Strategies To Improve Ecommerce Store Performance
Thus, these are the ways to optimize the SEO of your website.
1. Keyword Research:
It is similar to identifying the products your consumers use most. Keyword research is an in-depth analysis of the words and phrases users enter in search engines to get the results. By knowing these words, you can easily get to know what your customers want.
2. Quality Content:
Consider your website as a conversation. Having good content is like having a meaningful conversation with your visitors. It should be helpful, informative, and engaging. Think of it as providing value, just like a friendly chat that keeps people interested and coming back for more.
3. On-Page Optimization:
It is like entering into a library, where every book is on the right shelve. On-page optimization is like organizing the chapters with clear titles, headings, and a proper table of contents. This helps search engines understand what your website is about, making it easier for people to find you online.
4. Mobile-Friendly Design:
It is similar to a physical shop. Imagine having a shop that people can enter comfortably, no matter if they're using big doors or small ones. A mobile-friendly design ensures that your website looks inviting and accessible on all devices, especially smartphones, making it easy for everyone to visit.
5. Page Speed:
Customers don't like waiting too long for their orders. Similarly, people don't like waiting for a website to load. Page speed is like serving customers quickly. Fast-loading pages keep your visitors happy, encouraging them to stay longer and explore more. It improves the visitor experience and website ranking. You can opt for our Ecommerce speed optimization services to boost your store.
6. Secure Website (HTTPS):
A secure website is like having a strong lock on store details. It ensures that any information exchanged between you and your visitors is kept safe and private. This security builds trust, making visitors feel confident when interacting with your site.
Backlinks are like references or recommendations from other websites. When reputable websites refer to your store, it shows that your store is trustworthy and worth staying. Search engines value these recommendations, helping your website rank higher.
8. Internal Linking:
Google Maps shows the path to the destination. Similarly, on your website, internal links connect different pages. These links help visitors navigate your site easily, enhancing their experience and making it more likely for them to find what they're looking for.
9. Social Media Presence:
Being present on social media is like setting up your shop there. Engaging with people in this marketplace increases your shop's visibility. While it doesn't directly affect your store's interior, it brings more potential customers to explore your offerings.
10. Local SEO:
Local SEO is like putting up a signboard with your store's name and location. It helps people in your neighborhood find your shop easily. By including local details in your content, you attract nearby visitors to your website.
11. User Experience (UX) Design:
User experience on your website matters a lot. So that customers feel comfortable and find everything easily. A well-designed website ensures visitors have a smooth and pleasant time, making them more likely to come back for another visit.
12. Content Updates:
Updating your website content regularly is important. Regular content updates are like releasing new issues. Fresh content keeps your visitors engaged and eager for more. It's like having exciting articles that make readers look forward to each new release, ensuring they keep coming back for the latest updates.
13. Schema Markup:
Schema markup is like adding tags to items in a store, providing detailed information about each product. Similarly, on your website, it gives search engines more context about your content. This extra information helps search engines display your website more accurately in search results.
14. XML Sitemap:
On your website, XML Sitemap guides search engines to important pages. By having a clear direction, search engines can explore and index your website effectively, ensuring all your valuable content is visible in search results.
15. Image Optimization:
Image optimization is like displaying clear and attractive items in your store. Optimized images load quickly and improve the overall performance of your store. Using descriptive tags (alt text) for images is akin to providing labels to products, helping visitors and search engines understand what they're looking at, both visually and textually.
16. Long-Form Content:
Long term content format is like providing all the details in a single content. It's like having a comprehensive guide that covers every aspect. Long-form content provides in-depth knowledge, attracting readers who are hungry for detailed information, and making your website a valuable resource for them.
17. Voice Search Optimization:
Voice search optimization is like ensuring your store's name is easy to pronounce and remember. With more people using voice assistants like Siri or Alexa, optimizing your content for natural speech patterns is essential. It's like speaking clearly, making sure your website is easily shown through voice searches.
18. Video Content:
Adding videos to your website is like having engaging content. Just like people enjoy watching ads that capture their attention, well-crafted videos keep visitors entertained and glued to your site, providing an interactive experience.
19. Social Proof:
Social proof is like having satisfied customers share their positive experiences. Positive reviews and testimonials build trust. They act as recommendations, convincing new visitors that your offerings are worth exploring, just like people trying a new restaurant based on friends’ recommendations.
20. Analytics and Monitoring:
Analytics and monitoring are processes of having regular checkups of your ecommerce store. These tools help you understand your visitors' behavior. It's like keeping an eye on which products people are interested in, how long they stay, and what makes them leave. By analyzing this data, you can make improvements, ensuring your store is always welcoming and engaging.
These are the 20 ways to improve the performance and ranking of your BigCommerce store.
In this write-up, we have explained the ways to optimize your store's visibility and performance. Practicing them regularly provides great support to your store and brings the best from it.
Additionally, to optimize your store without facing any issues, you can choose to hire a BigCommerce website development services provider like MakkPress Technologies, the best ecommerce marketing agency that provides all the digital services to all types of digital stores.
So, take help from MakkPress Technologies and experience flourishing in your business growth.