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How To Enhance BigCommerce Store Visibility?


How To Improve BigCommerce Store Visibility

BigCommerce is one of the best ecommerce platforms that help brands manage, design, and customize their digital store. It is the best platform to make your digital store fly high in the marketplace. To optimize your ecommerce store certain factors are crucial to consider such as speed, search engine optimization, and more.


Search engine optimization helps brand to reach new heights, and make their store in the way they want. SEO is a technique to boost the ranking of ecommerce stores. By practicing it daily, you can see the upgrade in your store performance and ranking.


Therefore, in this blog, we will explore the multiple ways to improve your BigCommerce store ranking and overall performance. Also, many BigCommerce SEO experts provide these services to help you with technical issues.


Top 20 Strategies To Improve Ecommerce Store Performance

Thus, these are the ways to optimize the SEO of your website.


1. Keyword Research:

It is similar to identifying the products your consumers use most. Keyword research is an in-depth analysis of the words and phrases users enter in search engines to get the results. By knowing these words, you can easily get to know what your customers want.


2. Quality Content:

Consider your website as a conversation. Having good content is like having a meaningful conversation with your visitors. It should be helpful, informative, and engaging. Think of it as providing value, just like a friendly chat that keeps people interested and coming back for more.


3. On-Page Optimization:

It is like entering into a library, where every book is on the right shelve. On-page optimization is like organizing the chapters with clear titles, headings, and a proper table of contents. This helps search engines understand what your website is about, making it easier for people to find you online.


4. Mobile-Friendly Design:

It is similar to a physical shop. Imagine having a shop that people can enter comfortably, no matter if they're using big doors or small ones. A mobile-friendly design ensures that your website looks inviting and accessible on all devices, especially smartphones, making it easy for everyone to visit.


5. Page Speed:

Customers don't like waiting too long for their orders. Similarly, people don't like waiting for a website to load. Page speed is like serving customers quickly. Fast-loading pages keep your visitors happy, encouraging them to stay longer and explore more. It improves the visitor experience and website ranking. You can opt for our Ecommerce speed optimization services to boost your store.


6. Secure Website (HTTPS):

A secure website is like having a strong lock on store details. It ensures that any information exchanged between you and your visitors is kept safe and private. This security builds trust, making visitors feel confident when interacting with your site.


7. Backlinks:

Backlinks are like references or recommendations from other websites. When reputable websites refer to your store, it shows that your store is trustworthy and worth staying. Search engines value these recommendations, helping your website rank higher.


8. Internal Linking:

Google Maps shows the path to the destination. Similarly, on your website, internal links connect different pages. These links help visitors navigate your site easily, enhancing their experience and making it more likely for them to find what they're looking for.


9. Social Media Presence:

Being present on social media is like setting up your shop there. Engaging with people in this marketplace increases your shop's visibility. While it doesn't directly affect your store's interior, it brings more potential customers to explore your offerings.