B2B SEO focuses on boosting search engine traffic and rankings for business websites. It's like putting your shop where people actively seek your services or products. Though B2B involves businesses buying from each other, the SEO basics: on-page, off-page, technical, and content are the same.
However, reaching an audience and making business decisions adds unique challenges. Buyers representing a business have different needs than individual consumers. Apart from that, BigCommerce is a leading ecommerce platform for B2B businesses. It provides multiple features to start a digital business and customize your brand accordingly.
For this, you can also take advantage of B2B SEO services such as MakkPress Technologies to boost your business search engine ranking. Therefore, in this blog, we will explore the basics of B2B SEO, how it differs from B2C SEO, and trending B2B SEO techniques. So, let's start with the difference.
How does B2B SEO Differs from B2C SEO?
Certainly, these are the major variation in B2B and B2C business and their SEO.
Conversion rate
In B2B SEO, the challenge is low conversion rates, especially compared to B2C. Low conversions may mean a not that great user experience, affecting SEO. To expert B2B SEO, draw the right traffic, those interested in your products. Be specific, know your audience, and highlight how your solution solves their problem. That's the winning formula to get the user's attention.
Complex buying process
B2B sales funnels are not as quick and straightforward as buying things like shoes. When businesses buy from each other (B2B), especially for big items, there are more steps and more people involved. B2B marketers really need to understand what their customers need and take every opportunity to attract the right audience at each step.
Keyword volume
B2B companies focus on niche audiences, resulting in lower search volumes for targeted keywords. For instance, when comparing "best clothing brand" with "best swimming suit," the search volume difference is significant. This emphasizes the importance for B2B SEOs to excel in precise keyword research, selecting terms that effectively guide a specific audience through the conversion funnel.
Now, we will move further into the top B2B SEO techniques.
Top B2B SEO Strategies
Develop Your Buyer Persona(s)
To start a B2B SEO plan, first, make detailed buyer personas. These are like pictures of your usual customers. Knowing important things about your target audience is crucial. This covers factors such as income, gender, and age. Also, understand what they're looking for, how they behave, and what budget they have. The better you know your customers, the better you can plan how to reach them with your marketing.
Conduct an audit for technical SEO
Before making any changes to your website, it's important to do a technical SEO audit. This means checking your site for issues that need fixing and figuring out areas that need more attention. Here are the key steps:
Check for 404s: Fix broken links to keep your SEO rankings high and prevent more people from leaving your site.
Audit Sitemap: Look at and improve the XML sitemap so search engines better understand your site's layout, helping them index it better.
Double-check Analytics Tracking: Make sure tools like Google Analytics and Google Search Console are giving you accurate, real-time information about how your pages are doing in search engine rankings.