The look and feel of a website changes over time. Designers modify it with the latest trends and technologies. How your website appears to customers decides whether they will stick with it or leave it. Conversely, BigCommerce website development services involve optimizing website design with the latest trends. Thus, this blog will explore the top techniques that have been added and are crucial for better user engagement.
Recent Developments in BigCommerce Website Design
Mobile-First Design
A major trend in BigCommerce website design today is making sure that websites work great on mobile devices. More and more people are using their phones to shop online, so it's very important for websites to look good and function well on smaller screens. This means that designers are paying a lot of attention to making buttons easy to click with a finger, making text easy to read without zooming in, and ensuring that pages load quickly so users don't get frustrated and leave.
When designers use a mobile-first approach, they start by designing the website for smartphones and tablets. This way, they make sure the site is user-friendly on these devices before moving on to the desktop version. It's all about creating a smooth and enjoyable shopping experience for people who are on the go, which is more common now than ever before.
Minimalist Aesthetics
Another big trend is minimalist design, which is all about keeping things simple and clean. This involves using lots of white space on the website, which helps to make the content stand out and makes the site easier to navigate. By avoiding clutter and focusing on essential elements, minimalist design helps users find what they're looking for without feeling overwhelmed.
This means using simple, clear fonts and limiting the number of colors and images on each page. For example, instead of having a busy homepage with lots of different products and banners, a minimalist design might feature just a few key items with plenty of space around them. The goal is to make the shopping experience straightforward and pleasant so visitors don't get distracted or confused by too much information.
Bold Typography
Using bold and unique fonts is becoming more popular in BigCommerce website design. This trend involves using larger, eye-catching text to grab the visitor's attention and guide them through the site. Bold typography can be especially useful for highlighting important information, such as special sales, new product launches, or key features of a product.
For instance, a website might use a big, bold font for the main headline on the homepage to make sure it stands out. This not only helps to catch the eye but also helps to brand the website, making it more memorable for visitors. When done right, bold typography can create a strong visual impact and make the overall design of the website more dynamic and interesting.
High-Quality Images and Videos
High-quality visuals are essential in modern website design. BigCommerce websites are increasingly using large, high-resolution images and videos to showcase products in the best possible light. These visuals help customers get a better idea of what they are buying, which can lead to more sales.
For example, a clothing store might use high-quality photos to show the details of fabric and fit, or a tech store might include videos demonstrating how a gadget works. Videos can provide a richer shopping experience by showing products in action or explaining their features. By using high-quality images and videos, websites can look more professional and trustworthy, which is important for convincing customers to make a purchase.
Personalized Shopping Experience
Creating a personalized shopping experience is another key trend. Websites are now focusing on showing products that are relevant to each visitor's interests and past behavior. This means using data to understand what customers like and presenting them with tailored recommendations. For example, if a customer has previously bought sports equipment, the website might suggest more sports-related products the next time they visit.
Personalization can also involve showing different content based on the visitor's location or preferences. This makes the shopping experience more enjoyable and can increase the likelihood of repeat purchases. By making each visitor feel special and understood, personalized shopping experiences can build stronger relationships between customers and brands. With BigCommerce migration services, you can easily switch to a BigCommerce store.