No matter which sort of marketing you are working on, it is always like a contest for winning people's attention. But this one competition is the toughest for email marketers. It is one contest that most of the email marketers are not winning. After all, we know how cluttered and crowded the mail inbox of any individual out there is. As a result, it becomes super tough to capture attention. But if your emails have not been opened for more than six months, then there's a sign of a problem.
Any email marketing agency in India does not tolerate this problem, and hence, they suggest the best strategies to fix it. After thorough research, we have come up with this blog, in which we will discuss some tips to help you re-engage with your inactive subscribers, curb this disturbing trend, and get your email list fired up again. Let's dive in.
Understanding In-Active Email Subscribers
Before we discuss the strategies that will help you bring back your inactive email subscribers, we should know what causes this particular trend. Inactive subscribers are those who have not opened or clicked on your emails for a specific period of time, usually between 3 and 6 months. But the question arises: Why do subscribers become inactive?
Several factors can contribute to subscriber inactivity:
Content Irrelevance: The content no longer resonates with their interests.
Email Frequency: Too many or too few emails can lead to disengagement.
Changed Preferences: Subscribers' interests and needs evolve over time.
Email Overload: The sheer volume of emails can overwhelm subscribers.
Identifying the reasons behind inactivity is the first step in re-engaging these subscribers.
Best Tips To Re-engage With Inactive Subscribers
1. Segment Your Email List
According to the majority of email marketing service provider in India, the first step to re-engaging inactive subscribers is to identify and segment them. Use your email marketing platform to filter contacts who have not opened or clicked on your emails for a specified period. Create a separate list for these subscribers so you can tailor your re-engagement efforts specifically to them. Segmentation helps you to tailor content specifically for inactive subscribers. In addition to that, it also enables you to design campaigns that address the unique needs and preferences of the group.
2. Send a Re-Engagement Campaign
A targeted re-engagement campaign is a powerful way to capture the attention of inactive subscribers. This campaign should include a compelling subject line, personalized content, and a clear call to action. You can make use of elements such as a compelling subject line, personalized content and a clear call to action. With a unique subject line, you can create curiosity. Personalizing the content, like using the subscriber's name and past interactions, can also increase the email open rates. Lastly, clear CTAs can encourage subscribers to take a specific action.
3. Offer Incentives
Reengaging inactive subscribers can be a delicate task, but sometimes, all it requires is a well-timed incentive to spark their interest again. Exclusive discounts are a powerful tool; offering a special deal they can't find anywhere else creates a sense of urgency and value. Free trials can also be enticing, especially if your product or service has evolved since their last interaction, allowing them to experience firsthand what they've been missing. Other valuable incentives might include early access to new products, special content, or even personalized offers.
4. Ask For Feedback
Collecting feedback can provide valuable insights into why they became inactive and how you can improve. One effective method for gathering this feedback is through surveys. Sending a brief survey asking about their preferences and reasons for inactivity can reveal crucial information about their experiences and expectations. Additiona