Conversion marketing in eCommerce is all about turning website visitors into paying customers. It's not just about making sales; it can also be getting back customers who left items in their online cart. For example, if someone abandons their shopping cart, a company might offer them a special deal like free shipping to convince them to buy.
Thus, the success of conversion marketing is measured by the conversion rate, which is the percentage of visitors who actually make a purchase. It's a long-term strategy focused on improving the overall customer experience; also, with an eCommerce CRO consultant, you can easily understand and engage with visitors, ultimately increasing online revenue.
Thus, in this blog, we will explore multiple types of conversions and top conversion marketing strategies.
Multiple Types Of Conversions
These are the primary types of conversions in digital marketing.
Click-through Conversions:
When people click on an ad or button on your website, it's called a click-through conversion. Clicks show interest and hint that your product or service might be a good fit for them. At this point, they are not totally sure, but they are showing interest and considering becoming your customers. It's an opportunity for them to learn about your brand.
Landing Page Visit Conversions:
Not everyone who clicks gets to see your landing page. Landing page visit conversions happen when they do. This tells you they saw more of your message. You can also send them more ads using their IP address. It's like building on the interest from clicks.
Filling Out Forms:
A big conversion is when people fill out a form to learn more about your store. Now that you have their contact information, you can send them personal messages and emails and ask questions to understand them better. It's a powerful way to connect with possible customers.
Subscription/Registration Conversions:
You can also get conversions when people share their information for something specific, like a newsletter or webinar. Since you are giving them something, it's more attractive. Just make sure to tell them why it's beneficial. This builds trust, and they might think about paying you for your services.
Sales Conversions:
The ultimate conversion is when someone buys your product or service. But getting there takes time. People need to know you, trust you, think well of you, consider others, and be reminded of you. It takes time, that's why sales conversions are valuable but take time.
Other Useful Conversions to Track:
Apart from these, it's good to watch how people use your website on Google Analytics. Check how many new and returning visitors you have, how long they stay, how many pages they look at, and if they complete specific goals you set. These details help you understand how well your website is doing.
Top CRO Marketing Techniques
These are the most well-known and trending CRO marketing tips.
Know Your Audience:
Digital marketing is all about connecting with specific groups of people. Unlike traditional methods, digital marketing gives you information about your audience. To reach your audience, you need to know things like their characteristics, problems, where they are, and what they like. For this, eCommerce CRO consultants are the best option to get reliable and accurate details about your consumers.