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SEO Types & Why Wix Website SEO Matters

What Are SEO Types And Why Is Wix SEO Important?

Wix is an easy-to-use, free website creation tool. With the help of Wix's user-friendly technology and robust built-in capabilities, users can easily create professional websites that look fantastic across all devices.

In order to make a website's pages more easily accessible, relevant, and popular for user search queries and consequently rank higher in search engine results, it is necessary to improve its technical setup, content relevancy, and link popularity. This process is known as SEO or search engine optimization.

It informs Google where on your website to index and see the pages you want it to see first, as well as how to crawl the rest of your site. Making Google's life simpler is a big aspect of SEO, particularly when it pertains to the fundamentals. 

Additionally, Wix development services can help you optimize your Wix store for high ranking through different techniques. This blog will explore the multiple types of SEO and their benefits for e-commerce brands to fully understand why businesses should prioritize search engine optimization.

Different Types Of SEO

On-page SEO

On-page SEO, or on-site SEO, optimizes various website elements like copy, keywords, headers, and metadata. To enhance on-page SEO, research relevant keywords with both high search volume and low competition. Inform your writing team to integrate these keywords naturally. Optimize metadata, including meta titles and descriptions, by incorporating keywords. 

Use internal linking and connecting URLs in your content to improve site readability and user-friendliness. Integrating on-page SEO boosts search engine understanding and increases the likelihood of Google displaying your site for relevant queries.

Off-page SEO

Off-page SEO involves actions outside your website to boost rankings. It builds exposure and trust, driving more visitors and sales. The key focus is on link building and getting reputable sites to link to yours. 

Effective tactics include pitching articles to relevant blogs and researching competitors' backlinks for strategic gains. Always earn links from authoritative, relevant sources, ensuring they bring qualified traffic. Avoid monetary exchanges for links, as it violates Google guidelines.

Technical SEO

Technical SEO involves optimizing behind-the-scenes elements for better search engine performance. It includes factors like responsive design for mobile, fast page loading, HTTPS security, image optimization, and detailed sitemaps. Optimizing HTML, using schema markup, and correct redirects are essential. 

Updating the file helps crawlers find information faster. Despite sounding complex, technical SEO follows the same user experience principles as on-page SEO, ensuring a fast and user-friendly site that's accessible to search engine crawlers.

International SEO

International SEO boosts your website's traffic from various regions and languages. To excel in this, adapt to your target audience's culture, enabling transactions in their language and currency. Format dates and times according to the listed location. Address concerns in their native language for a positive online experience.

Local SEO

For businesses with a physical presence, local SEO is crucial for attracting customers. Claim your Google My Business page to display essential details on search results and Maps. Optimize the listing with quality photos and genuine customer reviews. 

Highlight contact information using schema markup. Add a Google Maps marker on your homepage and incorporate region-specific details in page titles, descriptions, and keywords. Display awards and trust symbols to enhance credibility and turn local leads into customers.

E-commerce SEO

Boost your online store's visibility with E-commerce SEO, it's cost-effective compared to paid search. Elevate your website's ranking in search results when customers look for products or services. 

Ensure your site appears in SERPs to reach potential customers. Competitor research, homepage SEO, and proper website architecture enhance Ecommerce SEO, driving traffic and boosting search volumes.

Content SEO

Content SEO focuses on improving the quality of on-page content for better search engine optimization. It's a vital aspect of SEO success, often categorized as on-page SEO. 

The key is creating user-friendly content with keywords, including long-tail ones, in titles and main content. Ensure thorough and helpful information, link to reputable sites, and use schemas for enhanced search engine comprehension.

Mobile SEO

Mobile SEO is a specialized aspect of SEO focused on mobile devices, constituting more than 60% of Google searches. Google prioritizes mobile-first indexing, emphasizing mobile-friendly website versions over desktop ones. 

Best practices include ensuring mobile-friendliness, fast loading, user-friendly navigation, mobile-formatted content, and avoiding disruptive elements like interstitial banners and popups for an optimal mobile user experience.

Apart from these, there are multiple other types of SEO available. Each has their own uniqueness that separates them from others. Now, we will move further into the benefits of optimizing stores with SEO. 

Importance Of Optimizing Wix Websites With SEO

These are the benefits that SEO provides to ecommerce businesses. 

Build Brand Trust

A Wix website that appears at the top of search results is seen as trustworthy. This boosts your business credibility, making it more reliable to search engines. To enhance this, focus on improving content, speed, and keywords. Invest time in these areas to elevate your site's ranking and overall reliability.

Improve Sales

SEO, or search engine optimization, is super helpful for getting more good leads for your business. When people search for stuff using specific words, they really want to find things like what your company sells. 

SEO brings these interested people to your Wix website. Make sure your site and content use the right words. This brings in high-quality leads that could become customers. Local SEO is also cool for getting leads from local searches.

Attract Target Consumers

To reach potential customers on Google, use SEO to focus on specific keywords, for your sustainable eCommerce. This draws a niche audience that's likely to return for more. 

Targeting ideal customers through SEO builds brand awareness, making them rely on your page for products and services. A well-planned SEO strategy can grow your business steadily.

Bring Organic Traffic 

To succeed in online business, attracting people to your Wix website is crucial. More visitors mean more potential customers. With 53% of website traffic coming from organic search, SEO is vital for customer attraction. Ranking for relevant keywords boosts traffic, aim for the first page on Google.

Result Oriented Technique

Creating a successful online presence through SEO requires patience. Unlike quick results from paid search, SEO takes time, typically four to five months for significant improvement. This longevity pays off as your business maintains visibility while climbing rankings. Unlike short-lived 'paid search,' SEO ensures lasting prominence in the digital landscape.

Boost Advertisement Efforts

SEO, or search engine optimization, is like a lasting investment in online success. Unlike quick-paid ads that disappear when you stop paying, SEO builds and maintains your Wix website's visibility over time. 

It's a continuous effort, but once you are up there, more people click, boosting your chances of turning visitors into customers. Plus, SEO data helps make ads that bring back potential customers who didn't buy before. It's like a smart, long-term strategy that keeps on giving.

A New Trend And Technology

Google constantly changes how it ranks Wix websites using complex algorithms developed over decades. These algorithms consider 150-250 factors, some known and others unknown, with their importance always shifting. Major updates spark concern in the SEO community, causing fluctuations in search results and prompting fixes. 


Therefore, in this blog, we have explained the basics of SEO and Wix store. We mentioned the reasons why you should optimize your store for SEO and how it benefits different sectors of your brand. Also, we explained the multiple types of search engine optimization. 

Staying informed and practicing ongoing SEO is crucial for businesses to adapt and maintain your Wix website’s traffic. Also, you can hire Wix SEO experts from MakkPress Technologies. It is an e-commerce marketing company specializing in Ecommerce development and search engine optimization. 

MakkPress Technologies has a team of SEO experts who have over a decade of experience and expertise in SEO and boosting a website's ranking through different techniques and trends. 

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