Wix is an easy-to-use, free website creation tool. With the help of Wix's user-friendly technology and robust built-in capabilities, users can easily create professional websites that look fantastic across all devices.
In order to make a website's pages more easily accessible, relevant, and popular for user search queries and consequently rank higher in search engine results, it is necessary to improve its technical setup, content relevancy, and link popularity. This process is known as SEO or search engine optimization.
It informs Google where on your website to index and see the pages you want it to see first, as well as how to crawl the rest of your site. Making Google's life simpler is a big aspect of SEO, particularly when it pertains to the fundamentals.
Additionally, Wix development services can help you optimize your Wix store for high ranking through different techniques. This blog will explore the multiple types of SEO and their benefits for e-commerce brands to fully understand why businesses should prioritize search engine optimization.
Different Types Of SEO
On-page SEO
On-page SEO, or on-site SEO, optimizes various website elements like copy, keywords, headers, and metadata. To enhance on-page SEO, research relevant keywords with both high search volume and low competition. Inform your writing team to integrate these keywords naturally. Optimize metadata, including meta titles and descriptions, by incorporating keywords.
Use internal linking and connecting URLs in your content to improve site readability and user-friendliness. Integrating on-page SEO boosts search engine understanding and increases the likelihood of Google displaying your site for relevant queries.
Off-page SEO
Off-page SEO involves actions outside your website to boost rankings. It builds exposure and trust, driving more visitors and sales. The key focus is on link building and getting reputable sites to link to yours.
Effective tactics include pitching articles to relevant blogs and researching competitors' backlinks for strategic gains. Always earn links from authoritative, relevant sources, ensuring they bring qualified traffic. Avoid monetary exchanges for links, as it violates Google guidelines.
Technical SEO
Technical SEO involves optimizing behind-the-scenes elements for better search engine performance. It includes factors like responsive design for mobile, fast page loading, HTTPS security, image optimization, and detailed sitemaps. Optimizing HTML, using schema markup, and correct redirects are essential.
Updating the file helps crawlers find information faster. Despite sounding complex, technical SEO follows the same user experience principles as on-page SEO, ensuring a fast and user-friendly site that's accessible to search engine crawlers.
International SEO
International SEO boosts your website's traffic from various regions and languages. To excel in this, adapt to your target audience's culture, enabling transactions in their language and currency. Format dates and times according to the listed location. Address concerns in their native language for a positive online experience.
Local SEO
For businesses with a physical presence, local SEO is crucial for attracting customers. Claim your Google My Business page to display essential details on search results and Maps. Optimize the listing with quality photos and genuine customer reviews.
Highlight contact information using schema markup. Add a Google Maps marker on your homepage and incorporate region-specific details in page titles, descriptions, and keywords. Display awards and trust symbols to enhance credibility and turn local leads into customers.