top of page
MakkPress Technologies
MakkPress Logo

Who we are

Our Work

UX & Development 


SEO & Marketing


Email Marketing & Content Marketing Which Is Best In 2024?

Which Is Better In 2024: Email Marketing or Content Marketing

Ecommerce brands are growing rapidly with the evolving technology. You have to pay close attention to fly your digital store. However, choosing the right marketing strategy is a hectic task. For this, you have to go through multiple techniques, such as social media marketing, influencer outreach, and so many others.

Studies show that content promotion and email marketing are two of the best and most effective advertising tricks in 2024. Therefore, in this blog, we will explore the effectiveness of two of these marketing tactics and help you choose one that suits your brand. First, let's start by knowing about email marketing.

What Is Email Marketing?

Email marketing is a potent tool for business promotion. It involves using emails to showcase your products or services, fitting into both direct and digital marketing. It is an effort that informs customers about new items or offers. It plays a key role in lead generation, brand awareness, and customer engagement.

Email marketing is not limited to just promoting brands or sending emails; it is more than that. By integrating it into your brand strategy, you can engage your consumers through multiple tricks and convert them into buying customers. To start with email marketing, you can get help from an email marketing agency in India.

Types Of Email Marketing

These are the types of email marketing.

Information Emails:

Newsletters, popular emails, share business news, milestones, product updates, and valuable content. These informational emails convey a message by providing some crucial details. Emails Sent regularly, weekly, bi-weekly, and monthly maintain touch points with subscribers.

Promotional Emails:

Highlighting sales, discounts, or special offers to encourage immediate action. These types of emails are basically designed to promote a product or service. Via this email, you can inform us about a new product or service that you have added.

Transactional Emails:

Confirm transactions and order receipts or provide shipping updates. These are the emails we get after making an order. This email conveys that we will get an order in the provided timeline and some other details.

Welcome Emails:

Greeting new subscribers and introducing them to your brand. Whenever a new person joins a brand email list, they get this email that says something engaging to get consumer attention toward the brand.

Abandoned Cart Emails:

Reminding customers about items left in their online shopping cart. Many times, we just scroll down a product and forget to make the purchase. Thus, this email will help you to get back to the site and buy the item.

Re-engagement Emails:

Encourage inactive subscribers to re-engage with your content, as sometimes, due to bad experiences or a trunk of emails, and visitors forget to open and interact with your emails. Thus, it will remind them of your brand to them.

Event Invitation Emails:

Inviting subscribers to webinars, workshops, or other events. With the growing trend of influencer marketing, this email will help your consumers know about your brand emails, where you have invited the guest and owner and announced many other things.

Thank You Emails:

Expressing gratitude to customers for their purchases or loyalty. Each time we buy a product from any website, we get a thank you or gratitude email for the purchase we have made. It shows consumers how much you respect and love them.

Benefits Of Using Email Marketing

These are the benefits of email marketing for your ecommerce brand.


Email marketing is a cost-effective way to reach a large audience. In this, you just have to spend a minimal amount of money on your brand promotion, and you will get the best results. This cost-effective technique allows sending emails to all sizes of consumers at once.

Accelerate Sales:

Boost sales in tough times with effective email marketing. Capture customers with well-timed offers, urgency, and attractive deals. Personalize offers to motivate purchases. Email marketing is a potent tool for small businesses navigating challenging market conditions.

Boost Customer Relationship:

With email marketing, you can boost your relationship with your consumers. It is the best tool for nurturing bonding with your visitors. You can send welcome, thank you, and some informational emails to maintain a connection with them.

High ROI:

Compared to other advertising techniques, email marketing provides you with a better return on investment. In this, you just have to invest in creating the content and writing exciting newsletters, headings, and more, and you will get a higher return on this.

Connect You With Multiple Segments of Consumers:

Email marketing lets you tailor messages to specific groups in your audience. If you're new to this, start by using subscriber's first names for a personal touch. For better results, segment your audience by age, income, gender, or customer tenure.

Thus, these are the important details that you should know about email marketing. Now, move toward content marketing.

What Is Content Marketing?

Content marketing is a business strategy using digital assets such as text, images, and video to attract and keep a defined audience. It's a marketing technique that delivers value through entertaining, educational, or informative content. Forms include written, audio, video, and image. It centers on the customer, providing useful information and guiding them from awareness to decision.

Types of Content Marketing

These are the few types of content marketing.


Video is crucial for content marketing. Whether on your site or platforms like TikTok/YouTube or any other, it conveys ideas in seconds. Smartphones make affordable, quality branded videos. Businesses use it for demos, testimonials, employee stories, and announcements.


Blogs serve as valuable tools for businesses, promoting products, discussing industry trends, and showcasing expertise. Most businesses publish blogs on their websites and create guest blogs for link-building.

While primarily text-based, custom images and videos enhance engagement. Blog posts are popular in content marketing, standing out to both readers and search engines.

Social Media:

One subset of content marketing is social media marketing. It involves creating and sharing content on platforms like Instagram, Facebook, TikTok, Pinterest, and YouTube. It helps businesses engage with their audience.

Social media is a beneficial way to engage customers and can serve as an organic or paid referral channel, driving regular traffic to your website.

Paid Promotion:

Paid advertising is a strategy to boost your business using text, images, or videos on platforms like search engines and social media. Despite higher costs, it delivers faster results than organic methods.

An appealing offer is key to attracting viewers to learn more. This method reaches more potential customers who may not discover your business organically.


Podcasts boost marketing by engaging niche audiences through audio content. Brands can host their podcasts or feature on related shows, connecting with potential customers. The power of podcasting is underestimated; it's a growing platform with rising listenership, especially due to increased smart speakers.


Infographics, a form of content marketing, present compelling stats and facts visually. Often, infographics are created from existing content; like blogs, they simplify complex ideas into shareable visuals. Businesses can also repurpose infographics for social media sharing by cropping them into smaller images.

Consequently, these represent a few of the most popular forms of content marketing. But promoting content is not limited to just these; there are many more, like e-books, etc.

The benefits of using email marketing and content marketing are a bit the same, as they both are cost-effective, simple to apply, generate high leads, boost customer engagement, and increase website online visibility with enhanced organic traffic.

Therefore, you can choose to hire content marketing services in India to create the best content for your website and promotion.


Therefore, in this blog, we have explained the basics of email marketing and content promotion and how they both are excellent in their fields. Also, we explained their types and so many other things.

If you are still confused or have decided to work on an advertising strategy, hire marketing experts from MakkPress Technologies, an e-commerce marketing agency with a team of marketing professionals with more than 10 years of experience in boosting brand online presence.

4 views0 comments

We are official partners with

Google Partner
Shopify Partner
Wix Partners

Aagam Jain

We have had the pleasure of working with MakkPress Technologies for our website. They are able to provide us with timely solutions to all our problems and their team is very friendly and cooperative. We will highly recommend MakkPress Technologies for your digital marketing needs.



We onboarded MakkPress for our Shopify website speed optimization & website development services. The representative from MakkPress always responded to our requests on time. will recommend Makkpress for anything related to shopify stores!


Hardik Akbari

Makkpress helped me in Ecommerce speed optimization for my website. The job was done to a great standard, very happy with the work done by the MakkPress team. Makkpress team went above and beyond to help me with my website



We onboarded them for shopify SEO services and Shopify Design Development service. Overall a very good experience. They have a very professional team. Everything is on track be it process, client communication, delivery or reporting



We had a great experience with MakkPress. They have been very efficient in understanding our requirements and delivering the same very well. Thank you so much MakkPress Team



As an entrepreneur, I see improvement in my newly launched website. SEO & Social media work was excellent, and the team was also very supportive & professional. I would recommend MakkPress for digital marketing services!


Hear From Our 820+ Happy MakkPress Clients


Certified Shopify developers

We are one of the oldest shopify partners and Experts, We have been working with shopify since 2012


Clutch Certified Ecommerce developers

Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.


70% retention over 8 years

We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.


Trusted Ecommerce Marketing Partners