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Behavioral Marketing: Types, Process & Best Practices

Updated: Mar 7


Behavioral Marketing

Behavioral marketing focuses on targeting leads or customers based on their actions on a website, not just the pages they view. It uses behavioral segmentation to direct marketing efforts towards specific consumers based on their online activities. Instead of randomly showing ads, it gathers information like browsing history and uses it to create a detailed user profile.

 

As consumers interact with pages, offers become more precise. More data allows for better ad targeting, ensuring messages reach the right audience at the right time. Witnessing behavioral marketing in action can inspire new ideas. Thus, in this blog, we will explore the basics of behavioral marketing, its types, strategies, and many more things.

Types Of Behavioral Marketing

 

These are the types of behavioral marketing that you need to know and understand.

Product Suggestions:

When you shop online, do you ever notice items suggested at checkout? Those product suggestions are a clever move. If you put something in your cart, it shows suggestions for more. It's like saying, "Others who bought this also liked these.