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A Beginner's Guide to SEO for Fashion E-commerce Store

Updated: Jul 24

Ecommerce SEO Guide for Fashion Stores

Fashion SEO is crucial for clothing brands looking to succeed in the highly competitive yet rewarding industry of fashion. As millions of consumers now shop online for clothing and accessories, clothing brands must put up a fierce fight to grab attention and achieve high sales rates. According to Statista's study, revenue in the Indian fashion market is projected to reach US$15.63bn in 2023. That's a significant number of stylish outfits and trendy accessories!

To ensure that their clothing doesn't get lost among the plethora of online options, clothing brands must invest in SEO for their websites and eCommerce stores. This is where we step in. In this blog post, we will reveal the top fashion SEO strategies that will help clothing brands dominate the online competition.

What is the Importance of SEO for Fashion E-Commerce?

If you're a fashion brand aiming for success online, investing in fashion SEO is essential. By optimizing your fashion e-commerce website for search engines, you can attract more visitors and improve your chances of generating sales. It is highly recommended to partner with fashion SEO experts to achieve your organic traffic and sales goals.

Here are our top recommendations for the best SEO firms, making the selection process quick and seamless! Fashion SEO plays a vital role in boosting your online presence. For instance, let's consider an example. Suppose you have an online fashion store specializing in sneakers and you want to increase sales for New Balance shoes.

In this case, you should focus on finding keywords with high search volume and low difficulty. To accomplish this, you can utilize keyword research tools. When potential customers search for these specific terms on search engines like Google, your website will appear higher in the search results. This increases the likelihood of them clicking through to your site and potentially making a purchase.

What Makes Fashion eCommerce Unique?

Visual content is crucial in fashion eCommerce marketing. It is essential to present your products in the best possible way and use high-quality images and videos to attract potential customers. Zara, for instance, effectively utilizes social media, particularly Instagram, to showcase its amazing product images and videos, targeting fashion enthusiasts.

By incorporating stunning poses and stylings in their product photos, Zara generates excitement and captures attention, ensuring that their posts leave a lasting impression.

In the realm of online fashion eCommerce, emphasizing visual elements should be complemented by SEO techniques. To optimize your website, make sure to include image alt texts that provide descriptions for each image and ensure that the images load quickly. However, it is important to note that fast loading speed should not compromise the visual quality. The higher the quality, the greater the potential for driving sales!

Best SEO Tips for Fashion E-Commerce Websites

Create a Easy-to-use & Mobile-Friendly Site

Ensure that your store is both user-friendly and mobile-friendly as a first step, as a significant 69% of customers shop directly from their mobile devices. In the fashion industry, making a positive first impression is crucial. If your store is difficult to navigate or doesn't appear attractive on mobile devices, customers are likely to leave and never return.

When designing your website, prioritize the user experience. Use concise and clear text, incorporate easy-to-use navigation, and showcase high-quality product images. Test your high fashion ecommerce website on various devices to ensure it appears and functions well regardless of the viewing platform.

In general, mobile friendliness entails having a page that is clear, concise, and easy to read on small screens. It should load swiftly, provide clear navigation, and avoid intrusive pop-ups that are challenging to close. Make sure your content is not truncated or displayed on separate lines due to limited screen space. Your customers should have a consistent experience on your website regardless of the device they are using.

To see these principles in action, let's examine Express's mobile page:

Express effectively incorporates all the essential aspects mentioned earlier. The text is concise and clear, users can navigate effortlessly on small screens, and any pop-ups are easy to dismiss. Shopping on Express is a seamless experience, whether customers are using their desktops or smartphones.

Make your Product Pages SEO-Friendly

To optimize product pages for SEO, ensure that you use relevant keywords and provide all necessary information for potential customers. Include product titles, descriptions, customer reviews, and ratings. Utilize high-quality product photos to give visitors a clear understanding of your products.

Additionally, properly canonicalize your product pages by treating each page with the same product in different colors or sizes as a unique page. This will prevent duplicate content issues and facilitate the indexing of your pages by search engines.

Boost Your Search Engine Rankings with Rich Snippets

Optimizing your product pages for SEO can be achieved through the use of rich snippets. These snippets are small pieces of code that can be added to your pages, enhancing your search result listings. By incorporating rich snippets, you can showcase product ratings, customer reviews, and other relevant information. This not only makes your listings more noticeable in search results but also boosts the likelihood of users clicking through to your website.

A quick Google search of any product description will reveal the presence of at least one type of rich snippet. Research indicates that the inclusion of a rich snippet in your content can result in a significant boost to your click-through rates, with potential increases of up to 677%. Furthermore, websites featuring rich snippets can expect to attract 20-40% more traffic compared to those without this feature.

Include Only High-Quality Images

In the fashion industry, the appearance of your products is crucial. The quality of your product photos can greatly influence whether or not potential customers choose to purchase from your store. To ensure that your product photos are effective, it is essential to have clear and well-lit images that showcase your products from various angles. Additionally, using descriptive filenames and ALT text can enhance your visibility in image search results.

Furthermore, it is important to properly size your images. Large images can significantly slow loading times and negatively impact your search engine optimization (SEO). Therefore, optimizing your images for the web and resizing them before uploading them to your website is essential.

Consider the speed of your website

Site speed is a crucial ranking factor for all websites, particularly in the fashion industry. Shoppers in this industry expect fast results and are not patient with slow websites. If a page doesn't load within three seconds, 53% of mobile site visitors will leave.

If it takes as long as ten seconds to load, the bounce rate will increase by 123% compared to a loading speed of one second. To ensure your e-commerce platform performs well, it should be built on a fast and reliable hosting solution. This will enable your store to load quickly and consistently.

Additionally, it is essential to optimize your pages to be as lightweight as possible. This involves removing unnecessary code and minimizing the number of HTTP requests. Tools like Google's PageSpeed Insights can help you test your page speed and provide suggestions for improvement. You can also check our guide to Top Ecommerce Platforms for Selling Products Online.

Create compelling calls to action (CTAs)

Ensure that your website's calls to action (CTAs) are visible and easy to find. If potential customers have trouble locating your CTAs, they are less likely to click on them. To maximize the effectiveness of your product page, visitors must be encouraged to take action through prominently placed CTAs.

A study revealed that incorporating a sense of urgency can improve conversion rates by 332%. Instead of using generic CTAs like "Submit," consider using more compelling language such as "Add to Cart." Furthermore, it is important to make sure that your CTAs are mobile-friendly. Given the growing number of people who shop on smartphones and tablets, optimizing your CTAs for these devices is essential.

Lastly, employ A/B testing to experiment with different CTAs and determine which ones yield the best results. This approach allows you to refine your CTAs and maximize their conversion rates.

Ensure that local SEO is not overlooked

If you have a physical store or cater to customers in a particular area, it's essential to optimize your website for local SEO. Here are some steps you can take to enhance your local SEO but you can also get help from some top digital market agencies.

- Include your business address and phone number on your website.

- Optimize your website using local keywords.

- Develop local landing pages.

- Get your business listed in local directories and journals.

Link building for fashion e-commerce

Having a healthy backlink profile is crucial for boosting your site's overall SEO performance. The key to achieving a healthy profile is to secure backlinks from high-quality and authoritative websites. In the fashion niche, it is essential to focus on acquiring backlinks from sites that are relevant to your target audience. To set yourself up for success, keep the following points in mind:

1. Prioritize quality over quantity: Instead of chasing a bunch of smaller backlinks, aim for one top-quality backlink. While smaller backlinks from relevant and legitimate sites can be beneficial, landing big fish should be your ultimate goal.

2. Consider the site's tone: While the site's tone may not be a significant factor for SEO purposes, it plays a crucial role in generating sales for e-commerce. If a site you seek a backlink from ridicules a product you offer, don't expect many sales from that particular link.

3. Pay attention to niche specificity: A site may appear to be a suitable source for a backlink at first glance but may not be as strong when you delve deeper. For instance, if you acquire a backlink from a fashion blogger who also writes about supplements, it may dilute the message and impact the effectiveness of the link.

By conducting thorough research and ensuring that your site has high-quality pages to link to, you can increase the likelihood of success with your backlink strategy.

Keep Updated with the Competitions

It's crucial to monitor your competition in the fashion industry. By observing their actions and successful strategies, you can adapt them to your own business. There are several valuable tools for this purpose. It allows you to discover the most popular content within your niche. This helps you understand what topics are resonating with your audience and guides your content creation.

Furthermore, there are so many tools to spy on your competition. By examining the keywords they target and their ranking for those keywords, you can gain insights into their SEO strategy.

Lastly, analyzing who is linking to your competition's website is beneficial. This reveals which websites are driving the most traffic to them and identifies potential link-building opportunities for your website.

Start Setting Up Fashion Blogs

When it comes to a fashion eCommerce website, having a blog is crucial. Developing a strategy for your eCommerce blog will drive relevant and valuable traffic to your site and improve your SEO ranking. Users are constantly searching for the latest fashion trends and tips, and by providing this information to your target customers, you can keep them engaged on your website, reduce your bounce rate, and encourage them to explore further.

To establish a blog, research topics that are of interest to your target audience and that you want to write about. We strongly recommend utilizing content marketing and maintaining a regular posting schedule. Keep your blog content fresh, incorporate internal links, promote your products, and more.

What are the things you need to avoid?

Fashion eCommerce websites are more complex than basic blogs or simple company websites with only a few pages. It is important to be aware that having a large number of product pages that are frequently added or removed from the site can lead to various SEO problems, making it harder to optimize the website. We have compiled a list of the typical SEO mistakes that fashion eCommerce online stores often make, which you should try to avoid.

  1. In online fashion stores, it is a common mistake to overlook product descriptions. Believing that pictures alone are sufficient and that the textual description is irrelevant can result in your product page not ranking in the top 10 of search engine queries. Search engines are unable to interpret images, which is why having a product description is crucial. To enhance your SEO efforts, it is important to create unique and high-quality descriptive content that motivates customers to make a purchase. Avoid using content from other websites as search engines will penalize you for it.

  2. Using the manufacturer's product description on your website can result in your website being banned from search engines. Many online stores also use the same description, resulting in a large number of website pages with duplicate or scraped content. Additionally, the original description may not be written in a persuasive or customer-friendly manner.

  3. Not having the option for product reviews on your website could result in losing a significant percentage of potential customers. Studies show that 70% of shoppers actively seek out reviews before making a purchase. It's worth noting that review pages have a higher chance of ranking in the top positions of search engine results compared to selling pages.

  4. Failure to optimize your product pages according to user demand will result in missing out on high rankings in search results. It is highly recommended that you consider user demand by researching the keywords your audience uses in search queries. Incorporate these keywords into your headlines, title tags, page titles, and product descriptions. Utilize brand names in your title tags and H1 headings, ensure that you provide accurate details in the image alt tag field, and avoid excessive keyword usage and stuffing.

  5. To avoid repetition of keywords and to maintain uniqueness in your meta descriptions and title tags, we suggest creating distinct keyword phrases for each product, especially if you sell multiple items from the same brand. Search engines can detect repeated keywords, so it is important to ensure that your meta descriptions and title tags are as unique as possible.

  6. Consider using keyword-friendly URLs instead of random URLs when creating content for your website. By incorporating relevant keywords in your URLs, you can provide users with a better understanding of their location on your site, making it easier for them to navigate. Avoid using product IDs in your URLs and focus on creating URLs that are user-friendly and optimized for search engines.


SEO plays a critical role in the success of fashion e-commerce businesses, albeit with some differences compared to other types of e-commerce. While you may not always have complete knowledge of customer preferences, you can take control of ensuring that they discover and enjoy shopping on your website.

Optimizing your fashion e-commerce website presents a unique challenge, but it can be overcome by employing the right strategies. If you need help getting started, the team at Makkpress Technologies is available to assist you. With extensive experience in running effective SEO campaigns, we have a proven track record of delivering results. As a highly respected SEO agency, you can trust us to help your business thrive in the online landscape.

How MakkPress Helps You in Fashion E-Commerce SEO?

When it comes to fashion eCommerce, understanding your audience and their behavior is crucial. MakkPress Technologies has a unique approach that involves thoroughly researching the target market and competition, resulting in the creation of a detailed buyer persona that represents a significant portion of the target audience.

For our fashion eCommerce client, we have provided custom development solutions and comprehensive ecommerce marketing services in India. Running a successful fashion eCommerce website is no easy task. We are here to assist you with whatever you may need. You can rely on us to help your business grow consistently and sustainably. Contact us today to initiate the necessary changes that your website requires.

Frequently Asked Questions

What are the most crucial factors for ranking in fashion e-commerce?

Ranking factors play a crucial role in the success of fashion e-commerce websites. Among these factors, mobile-friendliness, site speed, and relevancy stand out as some of the most important. Ensuring that your website is optimized for mobile devices, loads quickly, and offers relevant content can significantly boost your website's visibility and performance in search engine rankings.

What are some of the top ways to enhance the SEO of your fashion e-commerce store?

To optimize your fashion e-commerce store's SEO, implement these proven strategies: Utilize visually stunning, high-quality images to captivate your audience. Make site speed a priority to enhance user experience and search engine rankings. Incorporate relevant keywords strategically across your entire website for improved search visibility.

Can MakkPress help me set up an online fashion store?

Yes, Makkpress can help you set up an online fashion store. They specialize in providing website development and design solutions for businesses, including e-commerce platforms. With their expertise, they can assist you in creating a visually appealing and user-friendly online store that showcases your fashion products effectively. Makkpress can also integrate secure payment gateways and provide options for inventory management, order tracking, and customer support.

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