Digital marketing refers to using online platforms like websites, social media, and apps to sell products and services. It's similar to traditional marketing but done digitally. Companies often blend traditional and digital methods to understand consumer behavior better. However, digital marketing faces unique challenges.
It gained popularity in the 1990s with the internet's widespread use. Marketing involves various strategies to attract consumers and boost market share, requiring a mix of advertising and sales skills. Professionals or eCommerce marketing agency handle marketing tasks either within companies or at external firms. While print, TV, and radio were once dominant, the internet expanded options, giving rise to digital marketing.
Therefore with its growing demand, in this blog, we will explore the tricks to enhance your brand digital reach.
Best Ecommerce Marketing Techniques For Online Businesses
Here, we will explore the top ecommerce marketing techniques that have the potential to enhance your business reach.
Inbound marketing
Inbound marketing is a way to turn website visitors into paying customers. It uses strategies like content and email marketing, SEO, and automation to attract and keep customers. It's about building long-term relationships, not quick sales. Inbound marketing is cost-effective and targets specific people, building trust by answering their questions. By focusing on relationships, it creates repeat customers. Quality content drives traffic and encourages conversions at every stage of the marketing process. That's why inbound marketing is valuable.
Content marketing
Content marketing is all about helping people by providing useful information and not bothering them with unwanted ads. It involves various content types like blogs, videos, and white papers. The goals of content marketing are to raise awareness, boost brand loyalty, educate, and convert leads. Smart marketers create content for different types of customers at each stage of the buying process. Content marketing is important because it builds relationships, improves SEO, and establishes authority in your field. This leads to more customers choosing you over competitors when they are ready to buy.
ABM
Account-Based Marketing (ABM) is like a smart plan for businesses. It helps sales and marketing teams quickly get more customers. With ABM, you focus on the important customers you really want.
Why use ABM?
Because it's like making each customer feel special, ABM doesn't use the same message for everyone. It creates messages just for each customer based on what you know about them.
It's like a team game. Sales and marketing work together to pick important customers and make special plans for them. ABM makes the team stronger as they work together to get more customers.
It's like a shortcut. Normally, getting business customers takes a long time. But with ABM, it's faster. You can talk to all the important people at once and give them what they need to choose your business.
Search Engine Optimization (SEO)
SEO, or search engine optimization, is about making your website better so it shows up higher when people search on sites like Google. You do this by making good content, using the right words, and setting up your site the right way. The goal is to get more people to visit your site without paying for ads. Experts also provide b2b SEO services to enhance brand search engine ranking. When your website is easy to use and works well on phones and computers, more people will trust it and buy from you. That's why SEO is important for businesses.
Social Media Marketing
Social media marketing involves using Facebook, Twitter, LinkedIn, and Instagram to promote your content, products, or services. The goal is to increase awareness of your brand, attract fans or followers, engage with current and potential customers, and drive traffic to your website. But here's the catch: You have to keep spending money on ads, and once you stop, website visits, likes, and followers might also stop.
It's cheap and lets you show your brand to people, even when they are not thinking about it. Just remember to test and tweak your ads to get the best results. Almost half the world hangs out on social media for about three hours every day. Pick the right platform, understand how the ads work, and talk directly to your audience.
Plus, it's good for making people like your brand. If someone has a good time with your brand on social media, they are likely to tell their friends and family about it, around 71% of them, actually.
Email Marketing
Email marketing is like sending friendly and interesting emails to connect with people and make them like your brand. You can share cool deals, talk about your website, announce sales, or just say hi on behalf of your business.
Why use it? Well, it brings more visitors to your website. Your emails should have links to your website pages. And it's not too expensive compared to other ways of getting the word out about your business. Plus, you get to send messages to people who actually want to hear from you. So, it's like talking to friends who are interested in what you have to say.
Pay Per Click (PPC)
PPC, or pay-per-click advertising, is when you pay each time someone clicks your online ad. It's common on Google Ads or Bing Ads and helps you connect with people interested in your business. Costs depend on the campaign size, and when you stop a campaign, the traffic stops too. Clicking ads takes users to specific pages for actions like buying or filling out forms. The main aim of PPC is to boost sales or get more leads. Why use it? It's easy to track, you can control spending, and it gives quick results compared to other methods like SEO.
Video Marketing
Using videos to market your stuff is a smart move. You can make videos showing off your products, talking to experts, or sharing customer stories. Put these videos on your website, ads, or social media to get more people interested and buying. Look at key numbers like how long people watch (engagement), how many views you get, clicks to your website, and the number of people who become customers.
Videos also help your website rank higher on Google, boosting your chances of being on the first page. They can increase your conversion rates by 34% and make people connect more with your brand by 139%. When folks watch a video, most of them, 92%, share it with others.
Digital Events
Online and real-life events are great for making people excited about something new. Big shows like the International CES have been around for a while. But Apple showed how to do it online with their iPhone and Mac launches, which are watched by millions. Even if you don't reach that many people, you can still learn from them. Use online events to get people excited beforehand with social media posts, show off your product, and get people talking. Just like Apple does with hashtags to trend on Twitter.
Mobile Advertising
With over 310 million smartphone users in the U.S., it's no wonder mobile marketing is gaining popularity among businesses. This digital strategy often uses text messages (SMS), boasting high open rates of up to 98%. While texting is the main method, mobile marketing extends to app notifications and social channels on smartphones. The versatility of mobile marketing keeps growing, presenting new opportunities for businesses to connect with their audience in an effective and direct way.
Influencer Marketing
Influencer marketing is when businesses team up with people who have lots of followers online. These folks, called influencers, have a big impact on their followers in our social media-focused world. Brands partner with influencers to promote their products to a wider audience. Traditional ads are not as effective now, and even online ads face challenges like ad blockers and changing consumer habits. Influencer marketing is like the digital version of friends and family influencing our buying decisions. As a marketer, you can use it to connect with new audiences and boost brand awareness, website visits, and sales. Additionally, you can get help from influencer marketing experts to choose the best influencer for your brand.
Conclusion
Therefore, in this blog, we have explained the basics of online marketing and the top marketing techniques that have the potential to enhance your brand's digital presence. Additionally, for early results and better performance, you can opt for an eCommerce marketing agency like MakkPress Technologies, which has over 10+ years of experience boosting brands' digital reach via top strategies.
Thus, expand your market growth with MakkPres Technologies now!
